Monster Won't Change NASCAR Model Outfits NHL Signs PPG For New Leaguewide Category Four Companies Sign Up As WBC Global Sponsors Marketplace Roundup Ravens Offering $200,000 Sponsorship Package Lear Corp. Presenting Sponsor Of Detroit IndyCar Monster Focused On Younger Audience At Daytona Brands Seemingly Reluctant To Sponsor '18 World Cup Marketplace Roundup Turner Sports Selling Single-Sponsor Ad Breaks
SBD/April 10, 2013/Marketing and Sponsorship
Published April 10, 2013
SEVEN UP: In DC, Dan Steinberg noted Papa John’s “introduced a Nationals-themed promotion last season, offering half-priced orders the day after the Nats won while scoring at least five runs.” But it “turned out this wasn’t exactly a rare occasion,” as the Nats “won while scoring at least five runs a whopping 62 times" in '12, nearly 40% of their games. And plenty of people “took advantage of the cheap pizza.” The deal this year “now only works when the Nats win while scoring at least seven runs” (WASHINGTONPOST.com, 4/9).
ROCKING THE WEAR: Cowboys WR Dez Bryant last week tweeted he is “officially with the Jordan brand.” In Dallas, Jon Machota noted Bryant is “rarely seen not wearing something with an Air Jordan logo on it” (DALLASNEWS.com, 4/5).