SBD/April 10, 2013/Marketing and Sponsorship

Marketplace Roundup

The NWSL Portland Thorns yesterday “unveiled their uniforms for the 2013 season and announced a sponsorship partnership with Providence Health & Services.” The Nike home jersey is “red with a simple white stripe with the Thorns FC crest,” while the away jersey is “solid white.” The Thorns said that Providence “will be the team's official presenting partner and primary jersey sponsor, and ‘Providence Health & Services’ features prominently on the jerseys, which also feature a secondary sponsor logo from local retailer Parklane Mattresses on the back” (Portland OREGONIAN, 4/10).

SEVEN UP: In DC, Dan Steinberg noted Papa John’s “introduced a Nationals-themed promotion last season, offering half-priced orders the day after the Nats won while scoring at least five runs.” But it “turned out this wasn’t exactly a rare occasion,” as the Nats “won while scoring at least five runs a whopping 62 times" in '12, nearly 40% of their games. And plenty of people “took advantage of the cheap pizza.” The deal this year “now only works when the Nats win while scoring at least seven runs” (WASHINGTONPOST.com, 4/9).

ROCKING THE WEAR: Cowboys WR Dez Bryant last week tweeted he is “officially with the Jordan brand.” In Dallas, Jon Machota noted Bryant is “rarely seen not wearing something with an Air Jordan logo on it” (DALLASNEWS.com, 4/5).
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