Arizona State Debuts New Adidas FB Uniforms Fresno State Partnering With Nike For Redesign Rahal To Sport Ohio State-Themed Helmet Ticketing Co. Debuts New Program For Three Teams Brands Activating At U.S. Open Of Surfing Six-Year-Old Skateboard Prodigy Racks Up Sponsors Bridgestone, NHL Renew Sponsor Deal SHR Talking To Multiple Sponsors For Danica NBA Signs Marriott For International Games Dolphins Rookie Parker Racking Up Endorsements
SBD/April 10, 2013/Marketing and Sponsorship
Published April 10, 2013
SEVEN UP: In DC, Dan Steinberg noted Papa John’s “introduced a Nationals-themed promotion last season, offering half-priced orders the day after the Nats won while scoring at least five runs.” But it “turned out this wasn’t exactly a rare occasion,” as the Nats “won while scoring at least five runs a whopping 62 times" in '12, nearly 40% of their games. And plenty of people “took advantage of the cheap pizza.” The deal this year “now only works when the Nats win while scoring at least seven runs” (WASHINGTONPOST.com, 4/9).
ROCKING THE WEAR: Cowboys WR Dez Bryant last week tweeted he is “officially with the Jordan brand.” In Dallas, Jon Machota noted Bryant is “rarely seen not wearing something with an Air Jordan logo on it” (DALLASNEWS.com, 4/5).