SBD/April 10, 2013/Marketing and Sponsorship

RGIII Sets Single-Season Record For NFL Jersey Sales; 49ers Top Team Merch

Griffin's jersey sales displaced Aaron Rodgers at the top of the list
Redskins QB Robert Griffin III topped all NFL players in jerseys sold from April '12 through March '13, while also setting the all-time record for jersey sales in the league's business year. Griffin supplanted Packers QB Aaron Rodgers, who led the league in sales for '11-12 following the team's win in Super Bowl XLV. Rodgers dropped to No. 7 on the list, which is based on sales from NFLShop.com. Broncos QB Peyton Manning made the biggest jump in '12-13, moving from the No. 18 spot to No. 2 this year. Jets QB Tim Tebow fell from the second spot to 13th this year. QBs make up 10 of the top 25 sellers, including seven of the top 10. Meanwhile, the 49ers took the top spot for team merchandise sales for the first time since at least '79. The Steelers dropped from first to fifth (THE DAILY).

HAIL, VICTORY: In DC, Rich Tandler wrote Griffin is "so good that he can set records even while he is rehabbing from reconstructive knee surgery" (CSNWASHINGTON.com, 4/9). Also in DC, Dan Steinberg noted former NFLer Brett Favre's sales in '09 and '08 put him in "second and fourth all time," while Manning in '12 "is third." Favre has the "most total jersey sales of any player." The NFL has "only tracked individual player jersey rankings since 2001." No Redskins player has "ever finished No. 1 in that span" (WASHINGTONPOST.com, 4/9). In Portland, Erik Siemers wrote the sales data is a "strong barometer of RGIII's popularity as a celebrity, and that's good news" for adidas, which sponsors Griffin (BIZJOURNALS.com, 4/9).

TOP-SELLING PLAYER JERSEYS ON NFLSHOP.COM FOR '12-13
RANK
PLAYER
RANK
PLAYER
1
Redskins QB Robert Griffin III
14
Seahawks QB Russell Wilson
2
Broncos QB Peyton Manning
15
Seahawks RB Marshawn Lynch
3
Ravens LB Ray Lewis
16
Packers LB Clay Matthews
4
49ers QB Colin Kaepernick
17
Steelers S Troy Polamalu
5
Patriots QB Tom Brady
18
Ravens RB Ray Rice
6
Colts QB Andrew Luck
19
Saints QB Drew Brees
7
Packers QB Aaron Rodgers
20
49ers RB Frank Gore
8
Giants WR Victor Cruz
21
Cowboys TE Jason Witten
9
Giants QB Eli Manning
22
Cowboys DE DeMarcus Ware
10
49ers LB Patrick Willis
23
Vikings RB Adrian Peterson
11
Patriots TE Rob Gronkowski
24
Broncos LB Von Miller
12
Texans DE JJ Watt
25
Lions WR Calvin Johnson
13
Jets QB Tim Tebow
 
 
 
TOP-SELLING TEAM MERCHANDISE ON NFLSHOP.COM FOR '12-13
RANK
TEAM
RANK
TEAM
1
49ers
6
Patriots
2
Ravens
7
Cowboys
3
Giants
8
Broncos
4
Redskins
9
Packers
5
Steelers
10
Bears

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