Dodge Planning On Return To NASCAR? Beverage Analysts Optimistic About Monster Deal NHL Has Issue Shipping New Leafs Jerseys To Canada Monster Energy To Title Top NASCAR Series Monster's Title Sponsor Deal Worth Less Than Sprint's Tiger's Deal With Monster Energy Is Multiyear Toews, Matthews Play "Call Your Shot" In Bauer Video Suarez Talks Being First Foreign NASCAR Champ Ohio State Licenses LeBron James Shoes, Jerseys Jordan Releases Space Jam Shoe Campaign
SBD/April 10, 2013/Marketing and Sponsorship
Lack Of Sponsorship Leads NASCAR To Cancel Annual Pit Crew Competition
Published April 10, 2013
BAD TIMING? In Orlando, George Diaz wrote the timing of the Sprint Cup Series NRA 500 at Texas Motor Speedway this weekend is “great if you are against gun control.” The timing is “awful if you are among the majority of Americans who believe some restrictions should be put in play.” TMS President Eddie Gossage said, “No one is going to force any NRA literature in your hands. No one is going to be making political speeches or anything like that. It’s going to be a race.” Diaz wrote it is “impossible to make the disconnect with the guns and politics while our nation’s leaders are caught in their own contentious crossfire over gun control” (ORLANDOSENTINEL.com, 4/9).
KEYSTONE PARTY: The June 9 Sprint Cup Series race at Pocono Raceway “will be named the Party in the Poconos 400 following the results of a fan vote sponsored by Walmart.” The winner was chosen after “more than 1,600” names were suggested (AP, 4/9).