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SBD/April 8, 2013/Research and RatingsPrint All
The overnight Nielsen ratings for the Final Four telecasts on CBS led all weekend sports telecasts. Meanwhile, Fox saw a slight increase for its coverage of the NASCAR Sprint Cup Series at Martinsville Speedway (4.0 vs. 3.9). NBC also saw gains for its PGA Tour coverage. The Valero Texas Open, which aired on CBS last year, scored a 2.1 overnight for the final round yesterday, which saw Martin Laird hold off Rory McIlroy for the win. That figure is up 31% from a 1.6 overnight last year, when Ben Curtis won the event (McIlroy did not play). MLB coverage also began on Fox this weekend, with the net scoring a 2.3 overnight for regional coverage (Yankees-Tigers in 48% of markets, Cardinals-Giants in 32%). That figure is flat compared to Fox' first telecast last season, which did not air on Final Four weekend.
That chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV.
TELECASTDATENETTIME (ET)RAT. "ESPN Sports Saturday"4/6ABC4:00-6:00pm0.6 "Best of College Basketball 2013"4/6CBS1:00-2:00pm0.5 High School Slam Dunk & 3-Point Contest4/6CBS2:00-3:00pm0.7 "NCAA Fandemonium"4/6CBS3:00-3:30pm0.7 "NCAA Human Highlight Reel"4/6CBS3:30-4:00pm0.6 NCAA Final Four: Louisville-Wichita State4/6CBS6:00-8:30pm8.9 NCAA Final Four: Michigan-Syracuse4/6CBS8:45-11:00pm10.2 MLB: (regional)4/6Fox4:00-7:00pm2.3 National Heads Up Poker Championship4/6NBC1:00-3:00pm0.5 PGA Tour: Valero Texas Open: Third Round4/6NBC3:00-6:00pm1.4 "NBA Countdown"4/7ABC12:30-1:00pm1.2 NBA: Knicks-Thunder4/7ABC1:00-3:30pm2.8 NBA: Lakers-Clippers4/7ABC3:30-6:00pm3.6 Pro Bull Riding4/7CBS1:00-2:00pm0.6 NCAA Basketball All-Star Game4/7CBS2:00-4:00pm0.5 NCAA Basketball D-II Championship:
NASCAR Sprint Cup: STP Gas Booster 5004/7Fox1:15-5:00pm4.0 NHL: Blues-Red Wings4/7NBC12:30-3:00pm0.7 PGA Tour: Valero Texas Open: Final Round4/7NBC3:00-6:00pm2.1