Rolex Signs Multityear Extension With DIS Three FIFA Sponsors Decline To Renew Deals Seahawks Go On Trademark-Filing Spree GoPro Signs Sponsorship Deal With NHL Microsoft, Nationwide Announce Super Bowl Ads Coates Golf Sees Early Success Marketplace Roundup PBR Re-Ups With Top Sponsor Ford Ingersoll Rand Signs NASCAR Deal Univ. Of Cincinnati Switching To Under Armour
Upcoming Conferences and Events
SBD/April 8, 2013/Marketing and Sponsorship
McIlroy Heads Into Augusta With New Multiyear Sponsorship Deal With Omega
Published April 8, 2013
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
NOT PUT OFF BY SHAKY START: Urquhart said he was not dissuaded by McIlroy’s playing problems or the incident earlier this year at the Honda Classic where he walked off the course and later apologized. Urquhart: “People say he’s No. 2 now and I just say, ‘Come on, get a life.’ Rory’s in his early 20s. In some ways, this will be good for him long term.” Urquhart added that McIlroy will make his first visit to Omega’s HQs later this year as part of the deal. Urquhart: “Rory is cutting edge and young and he brings a younger fan base. We have a print campaign that will launch (this week) and we will use him on a constant basis, not just when he wins.” Urquhart said the origin for the relationship with McIlroy began in '11, when the two played together in a pro-am. Even though Urquhart acknowledged that McIlroy was under contract with Audemars Piguet, the two began a friendship that ultimately led to the deal with Omega. Urquhart said, “You could say this is two years in the making. I continued to run into Rory at our tournaments (the Omega Dubai Desert Classic and the Omega European Masters) and at the Ryder Cup. You never know.”