SBD/April 8, 2013/Marketing and Sponsorship

Panthers QB Cam Newton Debuts Menswear Line At Belk Department Store

Newton's line features clothes ranging in price from $28 for a T-shirt to $500 for a suit
Panthers QB Cam Newton today “will debut his clothing line” with Charlotte-based Belk department store, according to Jennifer Thomas of the CHARLOTTE BUSINESS JOURNAL. The menswear collection, called MADE Cam Newton, will be “available at 133 Belk stores to start and through the company’s website.” Newton said, “For a person to be very fashionable as well as casual, that’s what I want this line to be about. I think this clothing line gives the buyer an opportunity.” He said that he “took an active role in helping to choose fabrics, color combinations and color schemes.” The Newton-inspired line “includes suits and related separates such as ties and blazers as well a sportswear collection with T-shirts, polos, shorts and pants.” Prices range from “$28 for a T-shirt to $500 for a suit.” Newton sees “opportunities for further expansion, with children’s clothing and different accessories on the radar” (BIZJOURNALS.com, 4/5).
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