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Published April 8, 2013
A TRADEMARK UNLIKE ANY OTHER: The WALL STREET JOURNAL's John Paul Newport wrote Augusta National Golf Club is "famous among golf companies for how tightly it controls its trademarks." TaylorMade Exec VP Sean Toulon said, "You certainly can't use the word Augusta or the Masters or pretty much anything you'd like to use. They are very protective of the marks they have and we totally get that and are respectful of that." But Newport wrote that "doesn't prevent TaylorMade from coming out each year with special 'Season Opener' bags for its players to use during the tournament, each done up in the Masters' well-known green, white and yellow color scheme." TaylorMade also makes a "green-accented 'Season Opener' Adidas shoe." Toulon: "We don't sell a lot of them. It's really more a way to connect ourselves to the most important, most authentic week of the year." Newport noted most of the other "big manufacturers also make special-edition products coordinated with the Masters." Augusta National "holds or has applied for more than 50 trademarks" (WALL STREET JOURNAL, 4/6).