SBD/April 5, 2013/Media

Final Ratings: Golf Channel Continues Record Growth; "Superclàsico" Scores On Telemundo

Golf Channel had its most-watched quarter ever during Q1 this year with 129,000 average viewers on a 24-hour basis. That figure is up 10% from Q1 last year (Golf Channel)….Telemundo averaged 2.6 million viewers for the Chivas de Guadalajara-Club Amèrica match last Sunday night, marking the highest-rated Liga MX telecast on the net this year. The audience was up 22% from the same “Superclàsico” matchup last year (Telemundo)….HBO averaged 1.2 million viewers for “Boxing After Dark” last Saturday, which featured a rematch between Brandon Rios and Mike Alvarado. That audience is up 45% from the first bout between the fighters last October (HBO)….Fox Deportes finished the month of March as the No. 1 Spanish sports cable network in total viewers across all day parts (Fox).

The charts below list final Nielsen ratings from recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
NCAA Tournament: Regional Final:
Louisville-Duke
3/31
CBS
5:00-7:30pm
8.8
n/a
NCAA Tournament: Regional Final:
Wichita State-Ohio State
3/30
CBS
7:00-9:41pm
6.8
11,292
NCAA Tournament: Regional Final:
Michigan-Florida
3/31
CBS
2:15-4:30pm
5.7
n/a
NCAA Tournament: Sweet 16:
Duke-Michigan State
3/29
CBS
9:46pm-12:13am
4.6
7,108
NCAA Tournament: Regional Final:
Syracuse-Marquette
3/30
CBS
4:15-6:45pm
4.2
n/a
NCAA Tournament: Sweet 16:
Louisville-Oregon
3/29
CBS
7:00-9:30pm
3.9
5,963
FIFA World Cup Qualifier:
U.S.-Mexico
3/26
UniMas
10:13pm-12:32am
2.0
4,577
"Road to the Final Four"
3/30
CBS
2:30-4:15pm
1.3
n/a
PGA Tour: Shell Houston Open:
Final Round*
3/31
NBC
3:00-5:00pm
1.3
1,900
PGA Tour: Shell Houston Open:
Third Round
3/30
NBC
3:00-6:00pm
1.2
1,600
Liga MX:
CD Guadalajara-Club America
3/31
Telem.
9:55pm-12:05am
1.2
2,571
ATP: Sony Open Final:
Andy Murray-David Ferrer
3/31
CBS
11:30am-2:15pm
1.1
n/a
WTA: Sony Open Final:
Serena Williams-Maria Sharapova
3/30
CBS
12:00-2:30pm
1.0
n/a
NHL: Blackhawks-Red Wings
3/31
NBC
12:30-3:00pm
0.8
1,100
Red Bull Signature Series
3/30
NBC
1:30-2:30pm
0.3
473
Global Golf Adventure
3/30
NBC
2:30-3:00pm
0.3
319
 

NOTE: * = Final round suspended at 5:00pm ET due to rain. Ended on Golf Channel from 7:25-8:27pm, averaging 543,000 viewers.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
NCAA Tournament: Sweet 16:
Florida-Florida Gulf Coast
3/29
TBS
10:30pm-12:50am
4.1
6,739
NCAA Tournament: Sweet 16:
Michigan-Kansas
3/29
TBS
7:20-10:12pm
3.9
6,463
NCAA Tournament: Sweet 16:
Ohio State-Arizona
3/28
TBS
7:30-10:08pm
3.0
4,653
NBA: Heat-Bulls
3/27
ESPN
8:05-10:57pm
2.5
3,896
FIFA World Cup Qualifier:
U.S.-Mexico
3/26
ESPN
10:14pm-12:35am
1.7
2,385
NCAA Tournament: Sweet 16:
Wichita State-La Salle
3/28
TBS
10:25pm-12:35am
1.5
2,336
MLB: Rangers-Astros
3/31
ESPN
7:50-11:09pm
1.4
2,268
NBA: Heat-Magic
3/25
ESPN
7:00-9:36pm
1.3
1,921
NBA: Nets-Mavericks
3/27
ESPN
10:57pm-1:02am
1.1
1,516
Women's NCAA Tournament:
Regional Final: Louisville-Baylor
3/31
ESPN2
6:57-9:20pm
0.9
1,511

 

 

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