Nike, USATF Sign 23-Year Extension Illinois Athletics, Nike Unveil New Look Harper Stars In New Gatorade Ad Marketplace Roundup Foot Locker Ad Puts Lillard In Spotlight Blues Ink Four Postseason Presenting Sponsors Bubba Likely To See Sponsorships Grow Marketplace Roundup Adidas Signs Lillard To Massive Shoe Deal Ian Darke Featured In ESPN World Cup Spot
Upcoming Conferences and Events
SBD/April 4, 2013/Marketing and Sponsorship
Published April 4, 2013
THE GIVING TREE: ADWEEK's Anthony Crupi noted Duncan/Channon, S.F., created a new 30-second "Ticket Oak" spot for StubHub which debuted Monday and will "appear all over the TV dial, and across all dayparts." Buys have been made across an "array of broadcast and cable networks." Viewers should look for the spot to "appear during" ESPN's "Sunday Night Baseball," TBS’s Sunday afternoon MLB game and in TNT’s first-round coverage of the NBA playoffs. StubHub also has "bought time" during NBC's coverage of the Stanley Cup Playoffs. The spot will air "through the Eastern and Western Conference Finals (mid-May)" (ADWEEK.com, 4/1).
TURKISH DELIGHT: Turkish Airlines will sponsor ESPN's new global documentary series called "Basketball Capitals presented by Turkish Airlines." The new partnership takes viewers through four top destinations that Turkish Airlines serves: Madrid, Berlin, Istanbul and Athens (ESPN).