SBD/April 4, 2013/Marketing and Sponsorship

Marketplace Roundup

Applebees tweeted the offer to Bradley and his Red Sox teammates yesterday
In Boston, Ira Kantor notes Red Sox CF Jackie Bradley Jr.'s meal at a N.Y. Applebees on Monday "could score his teammates a catered clubhouse meal" at Fenway Park. Applebees "tweeted the offer yesterday." Applebees Int'l Communications Manager Dan Smith said, "We've opened the door with this clubhouse meal and we'll see where that takes us." Smith said that the offer "is good through next week." However, he added that the chain will "make it work" whenever Bradley responds (BOSTON HERALD, 4/4).

THE GIVING TREE: ADWEEK's Anthony Crupi noted Duncan/Channon, S.F., created a new 30-second "Ticket Oak" spot for StubHub which debuted Monday and will "appear all over the TV dial, and across all dayparts." Buys have been made across an "array of broadcast and cable networks." Viewers should look for the spot to "appear during" ESPN's "Sunday Night Baseball," TBS’s Sunday afternoon MLB game and in TNT’s first-round coverage of the NBA playoffs. StubHub also has "bought time" during NBC's coverage of the Stanley Cup Playoffs. The spot will air "through the Eastern and Western Conference Finals (mid-May)" (ADWEEK.com, 4/1).

TURKISH DELIGHT: Turkish Airlines will sponsor ESPN's new global documentary series called "Basketball Capitals presented by Turkish Airlines." The new partnership takes viewers through four top destinations that Turkish Airlines serves: Madrid, Berlin, Istanbul and Athens (ESPN).
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