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SBD/April 4, 2013/Marketing and Sponsorship
Published April 4, 2013
THE GIVING TREE: ADWEEK's Anthony Crupi noted Duncan/Channon, S.F., created a new 30-second "Ticket Oak" spot for StubHub which debuted Monday and will "appear all over the TV dial, and across all dayparts." Buys have been made across an "array of broadcast and cable networks." Viewers should look for the spot to "appear during" ESPN's "Sunday Night Baseball," TBS’s Sunday afternoon MLB game and in TNT’s first-round coverage of the NBA playoffs. StubHub also has "bought time" during NBC's coverage of the Stanley Cup Playoffs. The spot will air "through the Eastern and Western Conference Finals (mid-May)" (ADWEEK.com, 4/1).
TURKISH DELIGHT: Turkish Airlines will sponsor ESPN's new global documentary series called "Basketball Capitals presented by Turkish Airlines." The new partnership takes viewers through four top destinations that Turkish Airlines serves: Madrid, Berlin, Istanbul and Athens (ESPN).