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SBD/April 3, 2013/Leagues and Governing Bodies
Warriors' Rick Welts Says NBA Jersey Sponsorships Still Another Year Or Two Away
Published April 3, 2013
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AROUND THE LEAGUES: IMG Sports & Entertainment President George Pyne said that his experience at NASCAR, where he worked for 10 years, showed him the importance of having sponsors' logos featured prominently on athletes' apparel in competition. He expressed hope that the NBA would find a solution because it could help the sport. Pyne said, "It gives an emotional connection between the fan and sponsor. It works internationally in [soccer]. There’s an incredible amount of value.” Pac-12 Commissioner Larry Scott said that there was no way college sports would have sponsorship logos in the future. Scott: “There’s a saying in college: 'It’s about the brand on the front of the jersey and not the name on the back of the jersey.' It has got to be a clean pristine brand around the schools on the front of the jersey. You’ll see college resist that move to commercialism.” NFL Exec VP/Business Ventures Eric Grubman said he believes the league will explore the idea of selling jersey sponsorship in the future, but he doubted the NFL would ever allow teams to do it. Grubman said, “I don’t necessarily see that the value difference compared to the current model would make that much of a difference from what we have right now. Different things work for different sports in different markets in different countries at different times. We’ll watch what other people are doing but it’s not on the top of my list right now."