Cal Signs Field Naming-Rights Deal With Kabam MMF: Ways To Attract A New Audience CU Approves $143M Facilities Upgrade Plan Rick Allen Named NBC's Lead NASCAR Voice Spotlight TMS, Ticketmaster Reach Deal Facility Notes MMF: Compelling Digital Content A Necessity Vikings Break Ground On New Stadium NBC Adds Jeff Burton As NASCAR Analyst Rogers Inks Naming Rights For Edmonton Arena
SBD/April 3, 2013/Facilities
TMS' Eddie Gossage, Always The Savvy Marketer, Goes Old School For Race Promo
Published April 3, 2013
TEXAS THROWBACK: Cotter asked, “Is the promotional aspect of the sport or at least the way you go about it, is that kind of reverting back to the way it used to be before big corporate dollars took the sport into the stratospheric levels?” Gossage said, “There's a reason that old-school promotion worked and that's because the crowds loved it. They came whether you put a poster on a telephone pole or used a satellite feed to get all the television stations around the country, that kind of thing works. But when you got something natural that happens on the racetrack, you got hard feelings and it boils over. Remember the key word in this is versus, it's this guy versus that guy, and this one served up right in our laps.” Gossage was asked if other track promoters try to copy TMS. He said, “Everybody tries to up their game a little bit. This is just something that we do and it's our style. Every promoter has their different ways of doing things and we're all friends. I talked to a lot of different promoters and asked them what's working for them and they ask the same. Everybody tries to do their own thing and this is kind of our thing, and we’re just having fun and obviously it works because the crowds are coming in huge, huge numbers” (“NASCAR Now,” ESPN2, 4/1).