SBD/April 2, 2013/Media

IMG College/Silver Chalice-Owned Campus Insiders Adds Bonnie Bernstein To Roster

Bonnie Bernstein will become the on-camera face of Campus Insiders, a digital sports network jointly owned by IMG College and Silver Chalice. The group plans to announce today that it has hired Bernstein as VP/Content & Brand Development. In her role, Bernstein will host a daily show from Chicago's Harpo Studios that will offer opinion and news via Campus Insiders Exec VP & GM Crowley Sullivan said, "We didn't hire Bonnie to just host some program for us." Rather, Bernstein also will hire talent and develop programming. Sullivan: "While a lot of platforms out there create a lot buzz, in the long run, the ones that are going to be the most successful are the platforms that are going to deliver the best content with the best people telling the best stories." To that end, CBS college basketball analyst Seth Davis and Founder Pete Fiutak already have signed deals to be on-camera. And the company plans to set up a network of "insiders" based at around 100 colleges by the fall. Many of those insiders will be based at schools that have deals with IMG College, but not all of them. Sullivan said, "The opportunity to be in partnership with IMG gives us confidence. This isn't a group of guys in the garage trying to set up a website." Sullivan added that IMG's presence helped to finalize deals with both Bernstein and Davis.
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