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SBD/April 2, 2013/Marketing and Sponsorship
Published April 2, 2013
THE BEST A MAN CAN GET: The SPORTSBUSINESS JOURNAL's Terry Lefton reports Procter & Gamble’s Gillette brand has signed ATPer Roger Federer “to a three-year extension of the tennis star’s endorsement agreement.” Federer has been a Gillette endorser since ‘07, when he was part of the brand’s global “Champions” campaign. That effort was “dropped in 2011.” Federer is “scheduled to shoot some ads for Gillette under the direction of BBDO, France, this week in Zurich” (SPORTSBUSINESS JOURNAL, 4/1 issue).
A BILL OF HEALTH: In Ft. Lauderdale, Michael Mayo notes Broward Health, which “collects nearly $150 million in property tax from Broward residents north of Griffin Road, has given" Dolphins QB Ryan Tannehill an endorsement deal to "pump up its brand.” The three-year, $331,000 deal is “maybe too much, considering no other tax-assisted hospital district in South Florida pays for celebrity endorsements” (South Florida SUN-SENTINEL, 4/2).