SBD/April 2, 2013/MLB Season Preview

MLB Marketplace Roundup: Hamilton, Wilson Promote Head & Shoulders' "Whiff-a-Thon"

(l to r) Hamilton, Wilson and Polamalu helped introduce the Whiff-a-Thon
ESPN.com's Patrick Dorsey noted Angels P C.J. Wilson and RF Josh Hamilton, along with Steelers S Troy Polamalu, last Friday "took part in a Los Angeles-based event promoting Head & Shoulders' new 'Whiff-a-Thon' to benefit Reviving Baseball in Inner Cities." The company will donate $1 "for each MLB whiff this season" (ESPN.com, 4/1).

THE NEW MILKMAN? Muscle Milk parent company CytoSport yesterday announced a deal with Dodgers P Clayton Kershaw. The deal includes a program in which Muscle Milk will donate $100 for every strikeout he throws during a given period to Kershaw's Challenge, a charity benefiting at-risk children. Kershaw will appear in L.A.-specific marketing and will be one of the brand's marquee national athletes. Muscle Milk also has a deal with the Dodgers (Muscle Milk).

I LOVE GOOOOOLD! The Giants on April 7 will wear specially designed jerseys from Majestic and caps from New Era embossed in gold to commemorate their '12 World Series Championship (MLB).
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