Dodgers Viewership Down After First Week Of Season Weighing Impact Of SportsNet LA Carriage Issues Selig Reinforces Retirement Decision FS1 Debuts Ad Touting Saturday MLB Games Dodgers Prepare For Second Season Of Puig Brewers On Positive Track For '14 Forbes: Average MLB Team Now Worth $811M MLB Franchise Notes Domino's Renews Promo Deal With MLBAM Ortiz' Samsung Deal Hinges On Social Media
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Published April 2, 2013
THE NEW MILKMAN? Muscle Milk parent company CytoSport yesterday announced a deal with Dodgers P Clayton Kershaw. The deal includes a program in which Muscle Milk will donate $100 for every strikeout he throws during a given period to Kershaw's Challenge, a charity benefiting at-risk children. Kershaw will appear in L.A.-specific marketing and will be one of the brand's marquee national athletes. Muscle Milk also has a deal with the Dodgers (Muscle Milk).
I LOVE GOOOOOLD! The Giants on April 7 will wear specially designed jerseys from Majestic and caps from New Era embossed in gold to commemorate their '12 World Series Championship (MLB).