Hershiser Leaving ESPN For Dodgers RSN TWC Could Seek Record Fee For Dodgers RSN Dodgers Expect Wi-Fi To Up Sponsorship Dollars Angels Seeking Renegotiated Lease With Anaheim Report On Angels' Economic Impact Questioned Could A's Share AT&T Park With Giants? Lincecum Deal Shows Giants' Spending Philosophy Split Decision for San Jose-MLB Steve Lyons, Eric Collins Off Dodgers Telecasts Dodgers Seen As West Coast Version Of Yankees
SBD/April 2, 2013/MLB Season Preview
MLB Marketplace Roundup: Hamilton, Wilson Promote Head & Shoulders' "Whiff-a-Thon"
Published April 2, 2013
THE NEW MILKMAN? Muscle Milk parent company CytoSport yesterday announced a deal with Dodgers P Clayton Kershaw. The deal includes a program in which Muscle Milk will donate $100 for every strikeout he throws during a given period to Kershaw's Challenge, a charity benefiting at-risk children. Kershaw will appear in L.A.-specific marketing and will be one of the brand's marquee national athletes. Muscle Milk also has a deal with the Dodgers (Muscle Milk).
I LOVE GOOOOOLD! The Giants on April 7 will wear specially designed jerseys from Majestic and caps from New Era embossed in gold to commemorate their '12 World Series Championship (MLB).