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SBD/April 2, 2013/MLB Season Preview
Braves Add Local Restaurants To Concession Lineup; Sponsors Excited About TV Deal
Published April 2, 2013
CAPTIVE AUDIENCE: In Atlanta, Gary McKillips writes Braves sponsors are “revved up as the result of a new TV deal” that puts all Braves games on RSNs FS South and SportSouth. Although Fox would “not release specific figures,” SportSouth Senior VP & GM Jeff Genthner said, “Ad sales are up over 40 percent compared to the same time last year and the cultivation of new clients represents over 8 percent of the Braves contracted revenue.” He said that the 8% is “considered a ‘sizable’ increase and noted Georgia-based companies YellaWood and Moe’s Southwest Grill are among the new advertisers.” Genthner added that Home Depot, Delta Air Lines and SunTrust “continue to be big investors in the Braves.” Braves telecasts on FS South and SportSouth in ‘12 “ranked first and second in prime-time cable in their time period and trounced (nearly 2-to-1) their nearest cable competitors” (ATLANTA BUSINESS CHRONICLE, 3/29 issue).