SBD/April 1, 2013/Media

Yahoo Sports Tops ComScore's First Media Metrix Multi-Platform Rankings

Yahoo Sports retained its reach lead in the first rankings from comScore in its new Media Metrix Multi-Platform rankings that blend online, digital video and mobile measurement data. During February, Yahoo Sports posted a total digital audience of 51.52 million unique visitors, with ESPN ranking second with 44.76 million and FoxSports.com on MSN coming in third with 40.41 million. While those top three rankings were essentially the same as prior online-only measurement data, the rest of the report showed new elements of the fast-changing digital sports space. ESPN was predictably far and away the most-trafficked sports destination on mobile devices, and also generated 14.4 million people exclusively visiting ESPN digital properties via mobile. But the Bleacher Report-Turner Sports Network ranked a solid second on the platform. Perform Sports also made a strong entry into the new list, ranked seventh overall, due in large part to its strong position in comScore's prior Video Metrix reports. ESPN also by far led the category in consumption with 3.79 billion minutes of total digital consumption across platforms during February, which accounted for 28% of the entire sports category during the month and nearly as much as Yahoo, FoxSports.com on MSN and Bleacher Report-Turner Sports combined.

RANK SITE
TOTAL DIGITAL
AUDIENCE (000)
1) Yahoo Sports*
51,520
2) ESPN
44,759
3) FoxSports.com on MSN
40,412
4) Bleacher Report-Turner Sports Network**
32,544
5) USA Today Sports Media Group***
27,739
6) CBS Sports
24,547
7) Perform Sports
22,494
8) NFL Internet Group
20,549
9) SB Nation
18,181
10) NBC Sports^
15,719
11) Sporting News on AOL
15,079
12) Sports Illustrated sites
13,108
13) MLB
11,632
14) Active.com sites
9,518
15) Stack Media
6,586

NOTES: * = Includes Rivals.com and ThePostGame.com. ** = Sites include NBA.com, PGA.com, NCAA.com and WNBA.com. *** = Includes 81 local Gannett newspaper sites, 23 Gannett-owned broadcast TV station sites, USA Today High School Sports and BNQT Media Group. ^ = Includes NHL.com.
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