SBD/April 1, 2013/Marketing and Sponsorship

Golf Channel, NBC Launch Promotion Offering Father-Children Pairings U.S. Open Trip

Golf Channel and NBC have launched a sweepstakes that will award four tandems of father/sons and father/daughters with a trip to the U.S. Open. At GolfChannel.com/FathersDay, viewers can upload photos of their father or a father figure through the site or via Instagram. Golf Channel Senior VP/Marketing Regina O'Brien described it as Golf Channel’s way to “honor dads and father figures through the great game we love to play.” Submissions are entered into a daily sweepstakes for tee times at GolfNow, and each submission also goes into the drawing for the grand prize. Starting May 13, Golf Channel’s GolfNow tee time booking site will offer weekly “Deals for Dad” through the Father’s Day microsite. “Four grand-prize winners will claim the 'Father’s Day trip of the lifetime,'" according to the network, which will provide the trips to the U.S. Open at Merion. Included in the top prize is the opportunity to compete in Golf Channel’s Father’s Day Open on June 10 at Philadelphia Country Club. The sweepstakes runs through May 5 and the four grand-prize winners will be announced the week of May 6.
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