SBD/April 1, 2013/MLB Season Preview

Great Clips Signs Three-Year Deal For Naming Rights To Bleacher Section At Target Field

Great Clips section tickets cost $28-42, including $10 for concessions
The Twins have signed a three-year deal with Great Clips for naming rights to a new group seating section at Target Field. The 200-seat Great Clips Great Seats, situated in sections 139-141 in the right-field corner, replaces old bleacher seats with seven rows of drink rails with stools. In addition, there is a canopy and radiant heating. Ticket prices are $28-42 a game and include $10 in stored value to use for concessions. A limited number of those seats will be made available for single-game sales, said Twins Exec VP/Business Development Laura Day. Great Clips, with 3,000 stores in North America, has been a Twins partner for the past three years, and has hosted a promotion where kids help the grounds crew rake the infield and change the bases. The Twins plan to unveil the upgrade today as part of Opening Day ceremonies at the four-year-old ballpark (Don Muret, Staff Writer).

STILL BEHIND THE TEAM: Twins President Dave St. Peter said that the marketplace "continues to show support for the team" despite two straight losing seasons. St. Peter noted that the Twins have "surpassed their total 2012 corporate partnership revenue," and that growth has been "spurred by new or expanded partnerships with companies such as T-Mobile, Buffalo Wild Wings, Papa John’s Pizza, Great Clips and Window Concepts of Minnesota." Meanwhile, in Minneapolis, Sid Hartman noted the Twins have sold 1.95 million "total tickets this season," and their 19,000 full-season equivalent ticket sales are "expected to rank in the top 10 season ticket bases in the major leagues." However, there remains a "significant number of single-game tickets still available, especially for April and May home games" (Minneapolis STAR TRIBUNE, 3/31). St. Peter said, "If we can get off to a reasonable start and play competitive baseball, there's no reason we can't achieve an attendance total in that 2.7 million to 2.8 million range" (MINNEAPOLIS/ST. PAUL BUSINESS JOURNAL, 3/29 issue).
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