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SBD/April 1, 2013/MLB Season Preview
Great Clips Signs Three-Year Deal For Naming Rights To Bleacher Section At Target Field
Published April 1, 2013
STILL BEHIND THE TEAM: Twins President Dave St. Peter said that the marketplace "continues to show support for the team" despite two straight losing seasons. St. Peter noted that the Twins have "surpassed their total 2012 corporate partnership revenue," and that growth has been "spurred by new or expanded partnerships with companies such as T-Mobile, Buffalo Wild Wings, Papa John’s Pizza, Great Clips and Window Concepts of Minnesota." Meanwhile, in Minneapolis, Sid Hartman noted the Twins have sold 1.95 million "total tickets this season," and their 19,000 full-season equivalent ticket sales are "expected to rank in the top 10 season ticket bases in the major leagues." However, there remains a "significant number of single-game tickets still available, especially for April and May home games" (Minneapolis STAR TRIBUNE, 3/31). St. Peter said, "If we can get off to a reasonable start and play competitive baseball, there's no reason we can't achieve an attendance total in that 2.7 million to 2.8 million range" (MINNEAPOLIS/ST. PAUL BUSINESS JOURNAL, 3/29 issue).