SBD/April 1, 2013/MLB Season Preview

Spons-o-Meter: MLB Boasts 15 Official Corporate Sponsors This Regular Season

MLB rolls into the '13 regular season with 15 official corporate sponsors. Not returning from last year are State Farm (insurance) and Holiday Inn (hotel/resort). The one addition this season was T-Mobile in the wirless service, hardware and tablets category. Below is a comprehensive list of the official corporate partners for the season (THE DAILY).

SPONSOR
(KEY RIGHTS)
CATEGORY RIGHTS
SPONSOR SINCE
Procter & Gamble Gillette (razors/blades/pre- & post-shaving);
Head & Shoulders (shampoo/conditioner)
'39
Anheuser-Busch Alcoholic/Non-Alcoholic Malt Beverages
'80
Gatorade Isotonic Beverage
'90
MasterCard Credit Card/Payment System
'97
PepsiCo Beverage (non-alcoholic/non-milk based)
'97
Nike Athletic Footwear/Athletic Eyewear
'98
Bank of America Banking Services/Affinity Card
'04 ('97 for MBNA)
Taco Bell QSR/Casual Dining
'04
SiriusXM Satellite Radio Network
'05
GM/Chevrolet Foreign/Domestic Vehicle
'05
Frito-Lay Salty Snack
'06
Bayer Healthcare/
One-A-Day
Pain Relief/Multivitamin
'08
Firestone Tire
'10
Scotts Lawn Care/Grass Seed
'10
T-Mobile Wireless service/hardware/tablets
'13

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