Despite the Yankees beginning the '13 season with MLB's highest payroll, they also spend the least in regard to payroll dollars per social media fan. With the largest social media presence among all 30 teams, the Yankees spend just $32.08 of payroll per fan. At the opposite end of the spectrum, the Nationals had the highest amount at $358.82. But they are likely to see that number decrease if the franchise can build on its playoff appearance from last year on social media platforms.
| MLB TEAM TWITTER FOLLOWERS + FACEBOOK LIKES AS OF MARCH 29 |
| TEAM | TWITTER FOLLOWS+
FACEBOOK LIKES
| PAYROLL DOLLARS SPENT
PER SOCIAL MEDIA FAN |
| Yankees | 7,137,770 | $32.08 |
| Red Sox | 4,164,719 | $38.17 |
| Astros | 520,739 | $46.72 |
| Cubs | 1,963,454 | $53.04 |
| Braves | 1,559,195 | $57.27 |
| Giants | 2,069,460 | $68.70 |
| Cardinals | 1,632,403 | $71.49 |
| Rangers | 1,705,579 | $74.58 |
| Phillies | 2,040,112 | $78.22 |
| Twins | 929,796 | $81.27 |
| Marlins | 380,371 | $104.17 |
| Rays | 547,157 | $104.23 |
| Tigers | 1,404,398 | $106.13 |
| Mets | 783,082 | $113.50 |
| White Sox | 1,090,714 | $113.75 |
| Brewers | 744,876 | $123.23 |
| Indians | 668,462 | $123.44 |
| Pirates | 502,079 | $132.03 |
| Rockies | 570,413 | $132.27 |
| Mariners | 632,779 | $133.22 |
| Reds | 820,892 | $134.69 |
| Dodgers | 1,568,927 | $137.87 |
| A's | 467,219 | $146.78 |
| Padres | 466,716 | $153.60 |
| Blue Jays | 741,541 | $159.46 |
| Orioles | 573,995 | $159.92 |
| Royals | 410,009 | $196.32 |
| Angels | 640,891 | $221.82 |
| D'Backs | 356,236 | $253.09 |
| Nationals | 317,769 | $353.82 |
| | | |
NOTES: The total number of social media fans is the combined number of Facebook “likes” and Twitter followers. AP payrolls were used for the 30 major league teams as of 3:00pm ET on March 28.
