Snickers Releases First Manziel Commercial Univ. Of Toledo Signs Deal With Cavaliers 49ers Renew Deal With U.S. Bank College Football Marketing Notes Comcast-NASCAR Deal To Be Announced Bellis Not Likely To Strike Endorsement Deals Jordan, Federer U.S. Open Chat Boosts Sales Tony Hawk Named Sony Action Cam Endorser Jordan Talks Federer Shoe Collaboration Ford Field Gets Title Sponsor For Bowl Game
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SBD/March 29, 2013/Marketing and Sponsorship
Published March 29, 2013
GLAZED OVER: Dunkin' Donuts has replaced Scotts as the presenting sponsor for MLBAM's Beat The Streak fantasy game after a two-year run for the lawn care brand. Beat The Streak this year again carries a $5.6M grand prize that has yet to be awarded in the 13-year history of the game (Eric Fisher, Staff Writer).
TAILGATE READY: ESPN signed Coke Zero to a significant sponsor position on its "College GameDay" football program. The deal marks Coke's biggest position so far on ESPN's college football programming and includes exposure on-air, in digital areas and in ESPN The Magazine. Details about how that on-air exposure will look still are being developed, but ESPN says Coke Zero will activate at each "GameDay" site. Other brands with positions in "College GameDay" include additional Atlanta-based companies The Home Depot and AT&T Mobility (John Ourand, Staff Writer).
KEEPING UP WITH JONES: Speedo USA on Thursday announced it signed Gold Medal-winning swimmer Cullen Jones to a four-year agreement. Jones, a two-time Olympian who competed in the 50-meter freestyle and swam on U.S. relay teams, was formerly sponsored by Nike. He will wear Speedo apparel through '17. Speedo plans to feature Jones as the face of a new “Learn to Swim” program and product line. He also joins an athlete advisory group that will work with Speedo’s research and development team on new suits and swim products. Jones is represented by Evan Morgenstein of PMG Sports. Other team Speedo swimmers include Michael Phelps, Natalie Coughlin and Ryan Lochte (Tripp Mickle, Staff Writer).