SBD/March 29, 2013/Marketing and Sponsorship

Marketplace Roundup

In DC, Sarah Kogod noted Redskins RB Alfred Morris on Wednesday filmed an ad for locally-based Easterns Motors Group. The crew of “no fewer than 10 people on hand for the shoot included cameramen, photographers, marketing folks, and assistant for Morris.” Morris joked, “This is a lot of work for a 30-second commercial.” Easterns officials said that Wizards G Bradley Beal was “slated to appear in a commercial as well, possibly sharing a spot with Morris” (WASHINGTONPOST.com, 3/28).

GLAZED OVER: Dunkin' Donuts has replaced Scotts as the presenting sponsor for MLBAM's Beat The Streak fantasy game after a two-year run for the lawn care brand. Beat The Streak this year again carries a $5.6M grand prize that has yet to be awarded in the 13-year history of the game (Eric Fisher, Staff Writer).

TAILGATE READY: ESPN signed Coke Zero to a significant sponsor position on its "College GameDay" football program. The deal marks Coke's biggest position so far on ESPN's college football programming and includes exposure on-air, in digital areas and in ESPN The Magazine. Details about how that on-air exposure will look still are being developed, but ESPN says Coke Zero will activate at each "GameDay" site. Other brands with positions in "College GameDay" include additional Atlanta-based companies The Home Depot and AT&T Mobility (John Ourand, Staff Writer). 

KEEPING UP WITH JONES: Speedo USA on Thursday announced it signed Gold Medal-winning swimmer Cullen Jones to a four-year agreement. Jones, a two-time Olympian who competed in the 50-meter freestyle and swam on U.S. relay teams, was formerly sponsored by Nike. He will wear Speedo apparel through '17. Speedo plans to feature Jones as the face of a new “Learn to Swim” program and product line. He also joins an athlete advisory group that will work with Speedo’s research and development team on new suits and swim products. Jones is represented by Evan Morgenstein of PMG Sports. Other team Speedo swimmers include Michael Phelps, Natalie Coughlin and Ryan Lochte (Tripp Mickle, Staff Writer).
Return to top

Related Topics:

Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug