Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Media

Rogers Exec Eyes Blue Jays Ratings Boost Following Offseason Payroll Jump

Rogers Media President Keith Pelley yesterday said that the Blue Jays “could draw twice as many TV viewers as last season if they play to their potential,” according to Michael Oliveira of the CP. The team in '12 “attracted an average of 507,000 over the course of the year." That was up 7% from '11, but Pelley said, “When we looked at (the payroll boost) we said, ‘This will do a tremendous amount for Rogers, the Blue Jays are ready to pop in terms of not only on the field, but as far as being a fashionable brand now in Toronto.’” He added the team's decision to "add money and payroll was not in isolation." Pelley: "It was done in a decision that, if we can play meaningful games in September, what that will do to Sportsnet. Those numbers of 507,000 would creep up to in the neighbourhood of a million viewers.” Oliveira noted some fans will be “disappointed that Rogers is again shifting some Blue Jays broadcasts to Sportsnet One, a channel that’s typically bundled into the pricier TV packages.” This season’s games will “only be available to stream on the web and mobile devices by Rogers TV customers.” But Rogers Media Senior VP/Content David Purdy “hinted that’s expected to change and customers with other TV providers should get the same digital access eventually” (CP, 3/27). Pelley said, “If we start winning, we’re doing a million viewers a night. Ratings are nothing more than a form of currency” (GLOBE & MAIL, 3/28).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/03/28/Media/Blue-Jays.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/03/28/Media/Blue-Jays.aspx

CLOSE