Carli Lloyd Demand Spikes After WC Final Andy Murray Picky With Endorsements NBC Lands New Advertisers For Race Coverage Tennessee Unveils New Nike Uniforms New Balance Launches Global Campaign P.F. Chang's Out As Arizona Marathon Sponsor Mizzen+Main Growing Thanks To Athlete Customers Marketplace Roundup Chevy The Latest Daytona Rising Founding Partner Notre Dame Signs Licensing Deal With Fermata
SBD/March 28, 2013/Marketing and Sponsorship
St. Andrews Links Trust Looks To Trademark Name; TaylorMade Issues Special Masters Logo
Published March 28, 2013
MASTER-PIECE THEATRE: GOLF DIGEST's Mike Stachura notes TaylorMade has issued their "commemorative" Masters logo for '13. The logo's "golden bear and ... six magnolia blossoms are a nod" to Jack Nicklaus, the only six-time winner of the tourney. The bear also commemorates the 50th anniversary "of his first Masters title." The logo's holly leaves "are for the 18th hole (holly) and the 25th anniversary of Sandy Lyle's legendary closing birdie from the fairway bunker." Red maple leaves on the logo are "to honor the 10th anniversary of Canadian Mike Weir's Masters victory" (GOLF DIGEST STIX, 3/27 issue).