SBD/March 28, 2013/Marketing and Sponsorship

St. Andrews Links Trust Looks To Trademark Name; TaylorMade Issues Special Masters Logo

The St. Andrews Links Trust, which oversees the management and maintenance of several golf courses including the famed Old Course, is "seeking to trademark the name 'St. Andrews,'" according to Jaime Diaz of GOLF WORLD. The non-profit Links Trust is "making its latest request to the European Union." The application covers "11 types of goods and services related to golf, including magazines, books, golf clubs, balls and bags, and could also apply to golf tour businesses as well as hotels, restaurants and bars." Links Trust External Relations & Media Manager Laurie Watson said that businesses within the town of St. Andrews "would not be threatened for using the St. Andrews name ... as long as the businesses don't attempt to present merchandise or services as connected to the Links Trust." The Tom Weiskopf-designed St. Andrews Int'l GC, located just south of St. Andrews, recently "won a legal battle" with the Links Trust over the use of the name in two websites. St. Andrews Golf Co. primarily makes vintage golf clubs, and co-Owner Ewan Glen said that the Links Trust "has unfairly inhibited his company's attempt to trademark its own name in order to improve its business in Asia" (GOLF WORLD, 4/1 issue).

MASTER-PIECE THEATRE: GOLF DIGEST's Mike Stachura notes TaylorMade has issued their "commemorative" Masters logo for '13. The logo's "golden bear and ... six magnolia blossoms are a nod" to Jack Nicklaus, the only six-time winner of the tourney. The bear also commemorates the 50th anniversary "of his first Masters title." The logo's holly leaves "are for the 18th hole (holly) and the 25th anniversary of Sandy Lyle's legendary closing birdie from the fairway bunker." Red maple leaves on the logo are "to honor the 10th anniversary of Canadian Mike Weir's Masters victory" (GOLF DIGEST STIX, 3/27 issue).
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