Mondelez Signs New Sponsorship With USOC Nike's LeBron, Durant Shoes Sales Sagging Infiniti To Sponsor Braves At SunTrust Park Under Armour's Newton Ad Becomes Game Dustin Johnson Re-Ups With Adidas For Apparel Marketplace Roundup Dr. J Sells Rights To Name, Image Guaranteed Rate Sponsoring White Sox Event South Carolina-Under Armour Deal Worth $71.5M Marketplace Roundup
SBD/March 28, 2013/Marketing and Sponsorship
Published March 28, 2013
OUTFITTED WITH PRIDE: Univ. of Maryland football coach Randy Edsall said that the team’s “wild Maryland Pride uniforms continue to be a huge hit with recruits.” In Baltimore, Kevin Cowherd noted the team will “unveil another new uni this season, probably when Maryland plays West Virginia at M&T Bank Stadium.” But Edsall “couldn't reveal any details” about the uniforms (BALTIMORESUN.com, 3/27).
HOT ON THE MARKET: Follett Higher Education Group, which manages Florida Gulf Coast Univ.’s bookstore, said that sales of FGCU apparel and gifts “were up 1,000 percent compared to the same day in 2012” on Saturday, the day after the Eagles upset Georgetown. Licensing Resource Group CEO Lewis Hardy, whose company represents the university on trademark licensing and brand development, said that major retailers like Target and Dick’s Sporting Goods are “getting in on the act, speeding up orders and then reordering” (MIAMI HERALD, 3/28).