SBD/March 28, 2013/Marketing and Sponsorship

Marketplace Roundup

Budweiser cans will carry the logo of either MLB or one of 23 teams
In St. Louis, Lisa Brown reports Anheuser-Busch for the first time will “roll out Major League Baseball-branded Budweiser cans and bottles in markets that don't have an MLB team.” A-B said that more than “6 million cases of Budweiser … will feature the MLB [logo] or 23 of the league's 30 teams.” In addition, A-B said that in some markets a "hitch of the company's Clydesdales will deliver opening day tickets to a fan's home as part of a new promotion” (ST. LOUIS POST-DISPATCH, 3/28).

OUTFITTED WITH PRIDE: Univ. of Maryland football coach Randy Edsall said that the team’s “wild Maryland Pride uniforms continue to be a huge hit with recruits.” In Baltimore, Kevin Cowherd noted the team will “unveil another new uni this season, probably when Maryland plays West Virginia at M&T Bank Stadium.” But Edsall “couldn't reveal any details” about the uniforms (BALTIMORESUN.com, 3/27).

HOT ON THE MARKET: Follett Higher Education Group, which manages Florida Gulf Coast Univ.’s bookstore, said that sales of FGCU apparel and gifts “were up 1,000 percent compared to the same day in 2012” on Saturday, the day after the Eagles upset Georgetown. Licensing Resource Group CEO Lewis Hardy, whose company represents the university on trademark licensing and brand development, said that major retailers like Target and Dick’s Sporting Goods are “getting in on the act, speeding up orders and then reordering” (MIAMI HERALD, 3/28).
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