Menu
Marketing and Sponsorship

Paul Rabil Becomes First Lacrosse Player To Earn Seven Figures In Endorsements

Paul Rabil has become pro lacrosse's "first million-dollar man" thanks to a large endorsement portfolio, according to Scott Soshnick of BLOOMBERG NEWS. Rabil has deals with Red Bull, New Balance’s Warrior brand -- which "features a Rabil line" -- Polk Audio, Nooka watches, EFX performance bracelets and Snap Fitness. He also is among the pro athletes who have received Chipotle's celebrity card that grants him free burritos from the QSR. Rabil’s agent Ira Rainess said that the companies will “combine to pay the 27-year-old ‘a couple of million dollars’ in the next several years, the first time a lacrosse player has topped seven figures.” Soshnick noted Rabil is “building his brand amid a surge of interest in his sport.” Rabil said, “The biggest thing has been social media.” He has “34,000 Twitter followers and more than 63,000 likes on his Facebook page.” Rabil and the companies that endorse him are “encouraged by how many lacrosse fans there are, where they are, how much money they have and how easy it is to interact with them.” MLL Commissioner David Gross said that Rabil’s future as a pitchman is “directly tied to the sport’s growth on television.” However, marketing consultant Shawn Bryant said that it “will be hard for Rabil to approach the popularity" of someone like snowboarder and skateboarder Shaun White, who "benefits from the Olympics and X Games exposure.” Bryant said of Rabil, “He certainly has a tough road to that kind of breakout success.” But he added that the sport’s “influential followers … may help Rabil gain attention.” Soshnick noted that could include producers for ABC's “The Bachelor,” who have “inquired about using" MLL players (BLOOMBERG NEWS, 3/27).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/03/28/Marketing-and-Sponsorship/Paul-Rabil.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/03/28/Marketing-and-Sponsorship/Paul-Rabil.aspx

CLOSE