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SBD/March 26, 2013/Media
Published March 26, 2013
SEEKING MORE DEMOS: NASCAR yesterday announced the Univision show "Arranque de Pasin, La Historia de Ela" will debut April 1 as the first-ever sports-themed original project for the net. The drama was shot at Homestead-Miami Speedway and also is NASCAR's first ever Spanish-language original production. Following the premiere, a new episode will debut each Monday, Wednesday and Friday for five consecutive weeks (NASCAR).
BREAK FREE: In N.Y., Larry Brooks wrote it is "not a commentary on the people on air as much as the policy guiding them, but the NHL Network would be a far more compelling watch if it didn’t act as an arm of the NHL PR office." A few hours "watching the MLB Network should be enough to teach the NHL people what they -- and the audience -- need to know" (N.Y. POST, 3/24).