CBS Has Deal To Stream NFL Games Mavericks Struggling On Court, In TV Ratings LeBron Happy With Latest SI Award "GameDay" Draws Highest Audience Since '07 Media Notes SI Names LeBron Sportsperson Of The Year NBC Signs Eight-Year Deal With USA Track & Field Adam Schefter Signs Five-Year Extension With ESPN ESPN: Sub Losses Don't Include New Outlets NFL Viewership Down Among Older Viewers
SBD/March 26, 2013/Media
Published March 26, 2013
SEEKING MORE DEMOS: NASCAR yesterday announced the Univision show "Arranque de Pasin, La Historia de Ela" will debut April 1 as the first-ever sports-themed original project for the net. The drama was shot at Homestead-Miami Speedway and also is NASCAR's first ever Spanish-language original production. Following the premiere, a new episode will debut each Monday, Wednesday and Friday for five consecutive weeks (NASCAR).
BREAK FREE: In N.Y., Larry Brooks wrote it is "not a commentary on the people on air as much as the policy guiding them, but the NHL Network would be a far more compelling watch if it didn’t act as an arm of the NHL PR office." A few hours "watching the MLB Network should be enough to teach the NHL people what they -- and the audience -- need to know" (N.Y. POST, 3/24).