Coca-Cola Re-Signs With SMI Through '20 Adidas' Lillard "Carpet" Shoe Flies Off Shelves MLB Looking Into Economics Of Shortened Season Firm Seeks Seven-Figure Deals For American Pharoah Nationals Attendance Up 10% From '14 Marlins Players Criticized For Skipping Event Sunoco Debuts "Essence Of Racing" Campaign Danica's Sponsorship Status To Be Telling For NASCAR Michael Andretti Expanding Business Empire Mets See Another Revenue Dip At Home
Upcoming Conferences and Events
SBD/March 26, 2013/Marketing and Sponsorship
Mike Trout, Bryce Harper Expanding Portfolios, Becoming Marketing Forces For MLB
Published March 26, 2013
PLAY 162: In DC, Sarah Kogod noted Harper is among the players featured in MLB's new "I Play" campaign. Harper in addition to appearing in the Opening Day spot, is featured in a spot of his own. He says in the ad, "I play for the ‘W’ on my hat. And 95 more in the win column. I play for the pennants waiting to be hung, and the Nationals red pumping through my veins. I play for the warrior inside and out. I play for October" (WASHINGTONPOST.com, 3/25).