Nike, USATF Sign 23-Year Extension Illinois Athletics, Nike Unveil New Look Harper Stars In New Gatorade Ad MLB Facility Notes Marketplace Roundup Foot Locker Ad Puts Lillard In Spotlight A's Negotiating 10-Year Coliseum Lease Selig Praises New Replay System Blues Ink Four Postseason Presenting Sponsors Bubba Likely To See Sponsorships Grow
Upcoming Conferences and Events
SBD/March 26, 2013/Marketing and Sponsorship
Mike Trout, Bryce Harper Expanding Portfolios, Becoming Marketing Forces For MLB
Published March 26, 2013
PLAY 162: In DC, Sarah Kogod noted Harper is among the players featured in MLB's new "I Play" campaign. Harper in addition to appearing in the Opening Day spot, is featured in a spot of his own. He says in the ad, "I play for the ‘W’ on my hat. And 95 more in the win column. I play for the pennants waiting to be hung, and the Nationals red pumping through my veins. I play for the warrior inside and out. I play for October" (WASHINGTONPOST.com, 3/25).