Chris Ilitch Talks As New Tigers Owner Monster Energy A Big Winner At Daytona 500 Nature's Bakery Counterclaims In Danica Suit Rays CF Kevin Kiermaier Building Up Portfolio Golfer Willy Wilcox Signs With DraftKings Tony Gwynn Jr. Expected To Join Padres' Broadcast Bedgear Revamps Red Sox' "Sleep Room" MLB Giants Payroll To Top $200M For First Time New Balance Signs Multiyear Deal With Lindor Mitt Romney In Talks With Yankees For Small Stake
SBD/March 26, 2013/Marketing and Sponsorship
Mike Trout, Bryce Harper Expanding Portfolios, Becoming Marketing Forces For MLB
Published March 26, 2013
PLAY 162: In DC, Sarah Kogod noted Harper is among the players featured in MLB's new "I Play" campaign. Harper in addition to appearing in the Opening Day spot, is featured in a spot of his own. He says in the ad, "I play for the ‘W’ on my hat. And 95 more in the win column. I play for the pennants waiting to be hung, and the Nationals red pumping through my veins. I play for the warrior inside and out. I play for October" (WASHINGTONPOST.com, 3/25).