Tebow Helps Fireflies Lead Single-A In Attendance Serena Williams Starring In New Intel Ad Allianz Out As PGA Tour Champions Event Sponsor Western Kentucky Reaches Apparel Deal With Nike Ford Runs Bumgarner Ad Following Dirt Bike Injury Marketplace Roundup Hendrick Motorsports Renewing AARP, MAC Tools MLB Stars Appear In New Sheraton Campaign Tobacco Still Being Used In Some MLB Clubhouses OneTeam Collective Gets Stake In Whoop
Upcoming Conferences and Events
May 31 - Jun 1
SBD/March 26, 2013/Marketing and Sponsorship
Mike Trout, Bryce Harper Expanding Portfolios, Becoming Marketing Forces For MLB
Published March 26, 2013
PLAY 162: In DC, Sarah Kogod noted Harper is among the players featured in MLB's new "I Play" campaign. Harper in addition to appearing in the Opening Day spot, is featured in a spot of his own. He says in the ad, "I play for the ‘W’ on my hat. And 95 more in the win column. I play for the pennants waiting to be hung, and the Nationals red pumping through my veins. I play for the warrior inside and out. I play for October" (WASHINGTONPOST.com, 3/25).