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SBD/March 26, 2013/Franchises
Tigers Ticket Prices Soaring On Secondary Market After '12 World Series Appearance
Published March 26, 2013
SOUTH SIDE SPRING SALE: In Chicago, Danny Ecker cited data from Team Marketing Report as showing that the average White Sox ticket price is 10% "cheaper than last year at $26.05, dropping below the league average of $27." That new average is "projected to be the 14th most expensive ticket in baseball, down from 11th in 2012, when the team had one of its worst attendance numbers since 2004." The White Sox have now "cut the average cost of attendance" by 34% since '11. Last year, a "series of half-priced and other ticket deals couldn't lure more fans, leading to the team's sixth straight season of lower attendance at just less than 2 million fans -- good for 24th" in MLB (CHICAGOBUSINESS.com, 3/25).