SBD/March 25, 2013/People and Pop Culture
ESPN Programming Pioneer Matthews Dies At Age 65; Sonoma's Cardinale Passes Away
Published March 25, 2013
TRACK EXEC PASSES AWAY: Sonoma Raceway VP/Marketing & Communications JOHN CARDINALE died at age 47 on Thursday at his home after a two-year battle with gastric cancer. Track President & GM STEVE PAGE in a statement said, "There is a hole in the heart of this organization. John Cardinale was as true a friend, as loyal a colleague, as devoted a husband and father and as fine a human being as you could ever hope to know. John has been a part of every good thing that has happened at this track over the last 15 years. We are all so fortunate to have had him in our lives and to have shared in his intelligence, his wit, his integrity and his brave spirit" (THE DAILY). In Utah, Tom Zulewski wrote Cardinale was “the man in charge who made sure race newbies like myself had everything they needed, from where to sit in the media center to knowledge behind what goes into events like a NASCAR race.” Zulewski: “Race media, drivers, and PR types everywhere are mourning a big loss” (THESPECTRUM.com, 3/21). NHRA driver and team Owner JOHN FORCE said Cardinale was “one of the best PR people on the NHRA tour.” A memorial fund "has been set up on behalf of his family." Donations may be sent to the John Cardinale Memorial Fund, care of Sonoma Raceway, 29355 Arnold Drive, Sonoma, CA 95476 (SFGATE.com, 3/22).