Brady's Marketability Likely To Stay Intact CBS To Live-Stream All Super Bowl Ads Adidas Signs Three-Year Deal With Pac-12 Marketplace Roundup Hornets, FanDuel Sign Multiyear Deal Behind Sherwin-Williams' Deal With IndyCar, IMS WMG Using Image Recognition Company Eli, Romo Star In DirecTV Sunday Ticket Ads MLS Inks Multiyear Deal With DraftKings NFL Debuts New Fantasy Football Campaign
SBD/March 25, 2013/Marketing and Sponsorship
Published March 25, 2013
BRYANT'S BLING: Watchmaker Hublot named Lakers G Kobe Bryant a brand ambassador. The company will release a signature Bryant timepiece called the King Power Black Mamba (Hublot).
BACK WHERE IT ALL BEGAN: In Boston, Gary Washburn noted Upper Deck will release a card set featuring Basketball HOFer Michael Jordan "during his North Carolina days." The company will release "just 250 sets of 23 cards of Jordan in college, four Jordan autograph cards, one replica 1982 championship ring, and two other premium cards." The set "could be valued as high as $5,000" (BOSTON GLOBE, 3/24).
CAN YOU HEAR ME NOW? The AP noted the Izod IndyCar Series has "signed a two-year extension with Verizon Wireless that expands its sponsorship to cover the pole award." Verizon's pole award "contingency money and trophy will be for all 19 IndyCar races" this season. The company also is "planning enhancements to the IndyCar 13 app" (AP, 3/22).