"TNF" Ratings Down For Titans-Jags Heisman Audience Among Lowest In Last Decade Media Notes Cavs Happy With Ticket Lottery Process Wojnarowski Profile Alleges Improper Sourcing Drake Continues Working On Raptors' Rebrand Silver Discusses Future NBA All-Star Sites Media Notes Hornets, Waste Management Ink Partnership Alexi Lalas Leaves ESPN For Fox Sports
SBD/March 22, 2013/Media
Heat's Streak Leads To Record Ratings For Sun Sports; Eclipsing Dolphins Locally?
Published March 22, 2013
MOVING PAST THE DOLPHINS: In Miami, Barry Jackson writes the Heat's ratings in the Miami-Ft. Lauderdale market are “climbing to levels once considered unfathomable for February and March.” The notion of a regular-season Heat game outdrawing a Dolphins game "would have been absurd" a few years ago, but "no longer.” During the Heat’s 24-game win streak, the two ABC Sunday afternoon games “produced larger Dade/Broward ratings” than the 13.5 local rating for the Texans-Dolphins opener last September. Jackson: “Even more impressive: Monday night’s Heat-Celtics game on Sun and ESPN produced a combined 17.5, smashing not only the Dolphins opener (by nearly 65,000 homes), but also topping the 16.3 average Dolphins rating locally last season” (MIAMIHERALD.com, 3/22).