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SBD/March 22, 2013/Media
Heat's Streak Leads To Record Ratings For Sun Sports; Eclipsing Dolphins Locally?
Published March 22, 2013
MOVING PAST THE DOLPHINS: In Miami, Barry Jackson writes the Heat's ratings in the Miami-Ft. Lauderdale market are “climbing to levels once considered unfathomable for February and March.” The notion of a regular-season Heat game outdrawing a Dolphins game "would have been absurd" a few years ago, but "no longer.” During the Heat’s 24-game win streak, the two ABC Sunday afternoon games “produced larger Dade/Broward ratings” than the 13.5 local rating for the Texans-Dolphins opener last September. Jackson: “Even more impressive: Monday night’s Heat-Celtics game on Sun and ESPN produced a combined 17.5, smashing not only the Dolphins opener (by nearly 65,000 homes), but also topping the 16.3 average Dolphins rating locally last season” (MIAMIHERALD.com, 3/22).