Coca-Cola Re-Signs With SMI Through '20 Adidas' Lillard "Carpet" Shoe Flies Off Shelves Firm Seeks Seven-Figure Deals For American Pharoah Sunoco Debuts "Essence Of Racing" Campaign Danica's Sponsorship Status To Be Telling For NASCAR Michael Andretti Expanding Business Empire Butler Enters Partnership With Learfield Hope Solo Re-Emerges In Nike Marketing New Football Tracks Proper PSI Levels Deflategate Affects Brady's Endorsement Value
Upcoming Conferences and Events
SBD/March 22, 2013/Marketing and Sponsorship
Soccer Jersey Notes: EPL's Swansea City, 32Red Announce Early End To Shirt Deal
Published March 22, 2013
END OF AN ERA: The GUARDIAN’s Sachin Nakrani reported England's FIFA World Cup qualifier against Montenegro on Tuesday “represents the last in which the national team will wear shirts made by Umbro, ending an association that dates back to the 1950s.” The Umbro shirts have never had an advertiser’s logo, and “leaked images” of the soon-to-be-launched Nike shirt “suggest that” Nike will continue that tradition (GUARDIAN, 3/21).
BOXING DAY: In K.C., Tod Palmer reported National Women's Soccer League club FC Kansas City “signed a three-year deal” with Title Boxing Company to sponsor the club’s three jerseys, which were unveiled yesterday at The Jacobson restaurant. Title Boxing Club was founded in Overland Park in ‘08 and “now operates more than 400 franchises nationwide," including 13 in K.C. The new league “kicks off its inaugural season” on April 13 (K.C. STAR, 3/21).