Nike Drops Suit Against Boris Berian Nike Forced To Recall Dresses Made For Wimbledon Campbell's To Release Fantasy Football Campaign NBA Draftees Show Off Fashion Choices NBA Finals Generated $164.4M In TV Ad Revenue Marketplace Roundup United Unveils Olympic Film For Flights Wimbledon Looks To Increase Popularity In U.S. Bleacher Report Creates Pop-Up Shop USSA Inks Clif Bar, Could Renew GoPro
SBD/March 22, 2013/Marketing and Sponsorship
Soccer Jersey Notes: EPL's Swansea City, 32Red Announce Early End To Shirt Deal
Published March 22, 2013
END OF AN ERA: The GUARDIAN’s Sachin Nakrani reported England's FIFA World Cup qualifier against Montenegro on Tuesday “represents the last in which the national team will wear shirts made by Umbro, ending an association that dates back to the 1950s.” The Umbro shirts have never had an advertiser’s logo, and “leaked images” of the soon-to-be-launched Nike shirt “suggest that” Nike will continue that tradition (GUARDIAN, 3/21).
BOXING DAY: In K.C., Tod Palmer reported National Women's Soccer League club FC Kansas City “signed a three-year deal” with Title Boxing Company to sponsor the club’s three jerseys, which were unveiled yesterday at The Jacobson restaurant. Title Boxing Club was founded in Overland Park in ‘08 and “now operates more than 400 franchises nationwide," including 13 in K.C. The new league “kicks off its inaugural season” on April 13 (K.C. STAR, 3/21).