Fiat Chrysler Airing Three Super Bowl Spots Big-Name Brands Go Regional For Super Bowl Super Bowl XLIX In-Game Ad Rundown Lynch's Beast Mode Apparel Line Taking Off EA Using New Ad Product To Tout Sponsors NBC Sells Out Of Super Bowl Ad Inventory Clemson The Latest To Offer Cost Of Attendance P&G Brings Back "Like A Girl" For Super Bowl Pepsi Going All In On Super Bowl Lynch's Hat To Be Reviewed By NFL
Upcoming Conferences and Events
SBD/March 22, 2013/Marketing and Sponsorship
NCAA Tourney Ads "Virtually Sold Out;" 30-Second Title Game Spot Approaching $1.6M
Published March 22, 2013
GOING OVERTIME: Buffalo Wild Wings President & CEO Sally Smith apeared on CNBC on Thursday and said “March Madness by far is the biggest time in our restaurant,” while Super Bowl Sunday remains the “biggest day.” Smith said sales have “more to do with how competitive the games are and how close they stay.” CNBC's Scott Wapner said, “A bunch of Cinderellas in the Final Four can’t be that great for business. You want as many people watching the most hotly contested and anticipated games that you can get to drive business, right?” Smith: “We absolutely do … (but) sometimes with Cinderella teams it’s fun to see what’s going to happen. But a close game is really as important as who's playing for us” (“Squawk on the Street,” CNBC, 3/21).