Eagles Make Toyota First Auto Sponsor Since '08 NASCAR Takes Control Of Digital Ad Sales Republic FC Announce Big Sponsorship NCAA Sends Out Questionnaire On Discrimination Golfer "Beef" Johnston Signs Deal With Arby's Marketplace Roundup Odell Beckham Jr. To Release Sportswear Brand Northwestern Rolls Out Heisman Campaign For LB Gatorade Debuts Animated Film On Usain Bolt Marketplace Roundup
SBD/March 22, 2013/Marketing and Sponsorship
NCAA Tourney Ads "Virtually Sold Out;" 30-Second Title Game Spot Approaching $1.6M
Published March 22, 2013
GOING OVERTIME: Buffalo Wild Wings President & CEO Sally Smith apeared on CNBC on Thursday and said “March Madness by far is the biggest time in our restaurant,” while Super Bowl Sunday remains the “biggest day.” Smith said sales have “more to do with how competitive the games are and how close they stay.” CNBC's Scott Wapner said, “A bunch of Cinderellas in the Final Four can’t be that great for business. You want as many people watching the most hotly contested and anticipated games that you can get to drive business, right?” Smith: “We absolutely do … (but) sometimes with Cinderella teams it’s fun to see what’s going to happen. But a close game is really as important as who's playing for us” (“Squawk on the Street,” CNBC, 3/21).