Nature's Bakery Intends To Countersue SHR New NBA Jersey Deals Could Signal Changing Market LeBron's Power Seeps Into Non-Sports Entertainment Maddux Pranks Bryant For Red Bull Video Marketplace Roundup CBS' Q4 Ad Revenue Hurt By Fewer "TNF" Games NBPA, Players Look To Profit Off Images Apparel Stores Extending Warriors' Local Reach Columbus Unveils Logo For '18 Women's Final Four P.J. Fleck Buys Rights To "Row The Boat"
SBD/March 22, 2013/Marketing and Sponsorship
NCAA Tourney Ads "Virtually Sold Out;" 30-Second Title Game Spot Approaching $1.6M
Published March 22, 2013
GOING OVERTIME: Buffalo Wild Wings President & CEO Sally Smith apeared on CNBC on Thursday and said “March Madness by far is the biggest time in our restaurant,” while Super Bowl Sunday remains the “biggest day.” Smith said sales have “more to do with how competitive the games are and how close they stay.” CNBC's Scott Wapner said, “A bunch of Cinderellas in the Final Four can’t be that great for business. You want as many people watching the most hotly contested and anticipated games that you can get to drive business, right?” Smith: “We absolutely do … (but) sometimes with Cinderella teams it’s fun to see what’s going to happen. But a close game is really as important as who's playing for us” (“Squawk on the Street,” CNBC, 3/21).