White Sox VP & CMO Brooks Boyer said the organization “commissioned a study that allowed us to understand our pricing a little bit better." Boyer: "Some of the things, whether it’s around baseball or around pro sports in general, you it hear time and again they’re pricing out the average fan, and we wanted to make sure that we attack that." He added the team is offering family group rates and inexpensive upper-deck tickets because “we wanted to be able to take away any sort of excuse of not being able to come out to the ballpark and we think these prices.” Meanwhile, Boyer said of the team's new TV ads, "There’s a great tradition in baseball when you make an impact on the game you always do the interview after the game, and if you made a significant impact on the game you get a pie in the face. That's what we have done. We were able to convince some of our younger guys and some of our older guys to take a pie to the face" (“Sports Talk Live,” Comcast SportsNet Chicago, 3/21).
GOOD EATS: The White Sox this season will debut an expanded concessions menu at U.S. Cellular Field. Concessionaire Sportservice will feature their new menu offerings on the ballpark's 100-level and 500-level, including Bull's BBQ, created by former MLBer Greg Luzinski. Also featured is the new Comiskey Burger, which is described as a Chicago Dog incorporated into a cheeseburger (White Sox).
