Expectations High For NASCAR On NBC Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights Sources: FS1 Cutting Back News Operation ESPN Changes Format For MLB ASG Reveal
SBD/March 21, 2013/Media
Published March 21, 2013
RED BIRD ON A WIRE: In St. Louis, Derrick Goold wrote MLB Cardinals manager Mike Matheny is "out to change youth sports" with his blog on mikematheny.com. Matheny said that he "does plan to continue" the blog during the Cardinals season. The site is "tied to the 'manifesto' he wrote four years ago about how oppressive parents were sapping the fun out of youth sports." Matheny "received permission from the Cardinals to offer his view on things going on with the club" (STLTODAY.com, 3/20).
POOR CHOICE OF WORDS: Former MLB manager Lou Piniella during yesterday's Yankees-Red Sox telecast on YES Network said of the notable offseason trade between the Marlins and the Blue Jays, "I don't want to use the word 'raped,' but they (Toronto) basically took a lot of talent from the Miami Marlins." In N.Y., Bob Raissman notes Piniella "later apologized." A Yankees official said that the organization "stood behind Piniella while recognizing he made a mistake" (N.Y. DAILY NEWS, 3/21).
SOUL MAN: In Philadelphia, Vaughn Johnson reported AFL Soul co-Owner Ron Jaworski "gave glowing reviews" to the arena league's new TV deal with CBS Sports Network. But Jaworski also said that the league is "in the negotiating stages of striking more television deals -- namely with Fox and NBC -- and possibly broadcasting more games next season or during the second half of this season." He added that Comcast SportsNet Philadelphia will "carry Soul games locally." Meanwhile, a local radio deal is "still in the works as well, but nothing has been made official" (PHILLY.com, 3/19).