SBD/March 20, 2013/Marketing and Sponsorship

Brad Keselowski Discusses Tweeting For Sponsors, Says Companies "Can't Buy Me"

Keselowski said he does not promote companies on his Twitter for financial gain
NASCAR driver Brad Keselowski, who has been an outspoken proponent of using social media, discussed the impact Twitter has had on his sponsors and prospective sponsors in a Q&A with ESPN.com’s Darren Rovell. Below is an excerpt of the interview.

Q: What will you do and what won’t you do?
Keselowski: I will only do something for financial gain if it generates revenues toward my fundraising goals. I recently did something with Waste Management because they were giving military veterans great salaries and I do a lot with veterans and they gave a donation to my foundation, so I tweeted about it. I'm adamant that you can't buy me. I'm not trying to make money off Twitter. I'm trying to be genuine. So yeah, I'll tweet about a commercial I'm in for Discount Tire (his Nationwide sponsor) or Miller Lite (his Sprint Cup sponsor), but I'm doing it because I'm in it. If I tweet about the new Ford Mustang, I'm not tweeting about it because Ford told me to. I'm tweeting about it because it's really badass.

Q: How about companies that have come to you and offered money to tweet about them?
Keselowski: I had a couple supplement companies come to my race team and ask if I would tweet out that I used their supplement with my workouts. And it was a significant amount of money, and I just had to tell them no. Team Penske supports me on this. They know that if I sell out my Twitter feed, we all lose (ESPN.com, 3/19). Meanwhile, Keselowski will make an appearance tonight on Fox’ “American Idol” (THE DAILY).
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