NASCAR Assigns Phelps, O'Donnell To Top Posts In N.C. Under Armour Makes Big Offer To Durant Union Ink Five-Year Jersey Sponsorship Extension Miller's Injury Worries OSU Retailers Blue Jays Contesting New Creighton Logo Serves & Volleys Key Biscayne Tennis Tourney Renamed Joe Gibbs Racing Makes Edwards Signing Official Notre Dame Unveils Shamrock Series Uniforms LLWS Merchandise Flying Off Shelves In Philly
Upcoming Conferences and Events
SBD/March 20, 2013/Marketing and Sponsorship
Brad Keselowski Discusses Tweeting For Sponsors, Says Companies "Can't Buy Me"
Published March 20, 2013
Q: What will you do and what won’t you do?
Keselowski: I will only do something for financial gain if it generates revenues toward my fundraising goals. I recently did something with Waste Management because they were giving military veterans great salaries and I do a lot with veterans and they gave a donation to my foundation, so I tweeted about it. I'm adamant that you can't buy me. I'm not trying to make money off Twitter. I'm trying to be genuine. So yeah, I'll tweet about a commercial I'm in for Discount Tire (his Nationwide sponsor) or Miller Lite (his Sprint Cup sponsor), but I'm doing it because I'm in it. If I tweet about the new Ford Mustang, I'm not tweeting about it because Ford told me to. I'm tweeting about it because it's really badass.
Q: How about companies that have come to you and offered money to tweet about them?
Keselowski: I had a couple supplement companies come to my race team and ask if I would tweet out that I used their supplement with my workouts. And it was a significant amount of money, and I just had to tell them no. Team Penske supports me on this. They know that if I sell out my Twitter feed, we all lose (ESPN.com, 3/19). Meanwhile, Keselowski will make an appearance tonight on Fox’ “American Idol” (THE DAILY).