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SBD/March 19, 2013/Media
Turner Sports Looks For March Madness Live To Grow Following '12 Drop
Published March 19, 2013
EVERYWHERE EXPANDING: MULTICHANNEL NEWS’ Mike Reynolds cites Turner officials as saying that its TV Everywhere “universe now exceeds 80 million households, up from 75 million at this time” in ’12. That total “does not include Time Warner Cable video subscribers.” Turner, which has been “unable to reach a long-term TV Everywhere deal with TWC, has inked an ‘interim solution’” that will enable the MSO’s subs "to stream games -- but no other programming -- during the tourney.” Turner Sports VP/Business Operations Mark Johnson said that the “digital play this year includes smartphones and tablets running on the Android 4.0+ operating system, as well as Apple’s iPhone5 and iPad mini.” Johnson added that “thanks to NBCUniversal’s expansive multi-platform coverage” of the ’12 London Games and entertainment websites, consumers are “now attuned to authentication.” MML is “sold out” of ads and is “expected to generate” $70M, up from $60M in ’12 (MULTICHANNEL NEWS, 3/18 issue).
ONE SHINING MOMENT: In N.Y., Greg Bishop writes the live shots of teams selected for the NCAA Tournament during CBS' Selection Show "can rank among the most emotional and valuable, especially for the smaller universities." The shots are the "equivalent of a free commercial, a way to sell an emerging program." CBS decides "which teams to highlight," and the net "prefers a mixture: bubble teams and teams that are locks to make the bracket, but also unknown programs and traditional powers." Execs "debate which universities to feature for the better part of a month." CBS Sports Exec Producer & VP/Production Harold Bryant: "We're trying to capture that instant emotion" (N.Y. TIMES, 3/19).