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SBD/March 19, 2013/Leagues and Governing Bodies
NFL, Retirees Reach Settlement In Case Over Use Of Images By NFL Films
Published March 19, 2013
MAKING STRIDES: Pro Football HOFer Jim Brown, who was among several high-profile retirees at the NFL meetings, said the new licensing agency “is important because for the first time we will have our images count in all situations and be rewarded for that.” Brown: “We also will have the use of being a full partner with the NFL. We can create certain opportunities for ourselves, and we can also work in partnership with the NFL in creating opportunities that are beneficial for them, for us and for the owners.” Brown added, “Whatever we do, a portion will go into the fund for those who are in need in the Common Good (Fund) grouping. To all of us up here, that is a well-deserved way of looking at things because we are looking out for our brothers who are definitely in need” (NOLA.com, 3/18). Brown noted the fund will be for the "welfare of players who need it." Brown: "The $42 million will not go into the pockets of Jim Brown and people like myself, but it will be there to help those in need which has never happened before.” The licensing aspect “is also an important part because we can participate in our image being used. A portion of that will go to the Common Good Fund, but also we can grow that particular fund just by being in partnership with the owners and getting monies we never got before” (“NFL Total Access,” NFL Network, 3/18).
A BIG DEAL: ESPN.com’s John Clayton wrote, “Don't minimize the settlement the NFL made with retired players.” Clayton: "Here is why this is important: If the settlement is approved by the court after a five-year fight, the board of retired players can establish an independent licensing agency for the publicity rights for retired players. It would operate separately from the NFLPA. For example, if a company wants to produce ads involving retired players and use footage of the players in uniform, the agency can strike deals that would add more money to the fund. This won't stop NFL Films from using the footage of game action of the past. It would involve new commercial ventures” (ESPN.com, 3/18).