Univ. Of Hawaii Sees Corporate Funding Rise Despite Falling Revenues From Tickets, TV

While Univ. of Hawaii ticket revenues “drop and TV rights payments are stagnant," the school's athletic department is experiencing an 11.8% rise in "corporate partner funding,” according to Ferd Lewis of the HONOLULU STAR-ADVERTISER. For the current fiscal year ending June 30, UH said that it will take in a record $4.26M in "cash and trade from 77 participants in its 13-year-old corporate partner program.” UH said that the $2.37M in cash and $1.88M in trade “are up $83,638 and $366,275, respectively, from the previous year.” In addition, sponsors have “provided more than $200,000 in giveaways at UH events.” The department began its corporate partner program for the ‘00-01 school year, when sports agent Leigh Steinberg's firm “took over marketing.” UH “went in-house” in ‘03-04, after Herman Frazier took over as AD (HONOLULU STAR-ADVERTISER, 3/17).

UNIV. OF HAWAII CORPORATE PARTNER PROGRAM TOTALS
SCHOOL YEAR	REVENUES
'12-13	$4.2M
'11-12	$3.8M
'10-11	$3.4M
'09-10	$3.2M
'08-09	$2.9M
'07-08	$2.8M
'06-07	$2.4M
'05-06	$2.2M
'04-05	$2.0M
'03-04	$1.6M
'02-03	899,000*
'01-02	849,000*
'00-01	649,000*

NOTE: * = Run by Steinberg agency, and thereafter by UH marketing dept.