SBD/March 18, 2013/Marketing and Sponsorship

Jeff Gordon Surprised By Viral Success Of Pepsi Max Video; YouTube Hits Over 25 Million

Gordon's video for Pepsi Max has racked up more than 25 million YouTube views
NASCAR driver Jeff Gordon yesterday spoke about the reaction to his recent Pepsi Max viral video and said, “Everywhere I look -- on my Twitter account, Facebook, every place I've been this week running into fans or just people that maybe don’t follow racing -- [they] are going crazy over this video.” Gordon said the video was similar to “some of the fun things that they’ve done in the past like the Uncle Drew video and this is sort of a spinoff of that.” Gordon added, “When we were filming it we certainly hoped it would go viral like this and get this kind of attention” (“SportsCenter,” ESPN, 3/17). Gordon said of the video, which at presstime had garnered over 25 million views on YouTube, "I have never been a part of anything like this, a viral video that has gone to this level. … I never dreamed that this would (have so many) views and get this much attention." He said that a "stunt driver was used for much of the filming," but that he was "in the car for part of the filming." Gordon added that "some of the salesman's reactions were natural," and that much of what he did "was ad-libbed as far as getting in and out of the car" (SPORTINGNEWS.com, 3/15). 
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