SBD/March 18, 2013/Leagues and Governing Bodies

49ers' John York Says NFL Will Play Two London Games In '14, With Possibility Of More

NFL marketing for the '13 London games will focus on the city and SE England
49ers co-Owner & Chair John York said that the NFL will play "at least two regular-season games in London" in '14 "on top of its two planned games there this year, and even more contests could be added," according to Daniel Kaplan of SPORTSBUSINESS JOURNAL. York said, “Two games this year, and as far as I know two games for next year." York, when asked whether there could be more than two games in '14 said, “Sure; that is a possibility.” Kaplan notes an NFL exec "hedged on York’s comments, saying that with both London games sold out for this season, there is a 'good chance' of two games" in '14. NFL Senior VP/Int'l Chris Parsons said that the league for the '13 games is "shifting its marketing focus to London and southeastern England rather than taking a full United Kingdom approach as it has in the past." Parsons "declined to say how much the NFL is budgeted to spend marketing the games." But he said that the figure is "increasing significantly this year." One designated home team for a '14 game, the Jaguars, has "already been set." The team last year "agreed to play home games in London" from '13-16. The Vikings also "could repeat as a home club" in '14. The team after this season will play at the Univ. of Minnesota’s TCF Bank Stadium for two seasons "while its new stadium is under construction" (SPORTSBUSINESS JOURNAL, 3/18 issue).
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