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SBD/March 18, 2013/Franchises
Celtics, Red Sox Adopt Digital Ticketing, Including New Rewards Programs
Published March 18, 2013
FENWAY FAITHFUL: The Red Sox “have joined with Fortress US on a program based on one used” by the Nationals, while “taking cues from” the MLS Union. The card is “part of a bigger loyalty program the Sox are hoping will change the way fans engage with the team.” Fans enrolled will be able to “earn rewards, much as they might in airline or hotel programs, getting points for attending games, for watching or listening to games at home, for using e-cash at concession stands, for tenure as a season ticket holder.” They then can “use those points for auction items -- like throwing out a first pitch or assisting the scorekeeper behind the Green Monster.” Meanwhile, Patriots Exec Dir of Media Relations Stacey James said that the team has “no plans to give up physical tickets anytime soon” and has “different needs because of the small number of home games.” Bruins President Cam Neely said of the team possibly adopting a similar program, “We haven’t decided what we’re going to do moving forward” (BOSTON GLOBE, 3/16).