SBD/March 15, 2013/Research and Ratings

Sports Execs Feel NCAA Men's Basketball Final Four Better Suited For Arenas Vs. Stadiums

Sports execs strongly feel that the NCAA men’s Final Four should be played in basketball arenas, according to a Turnkey Sports Poll conducted in February. Eighty-two percent of execs said that the event should be in a basketball arena, while 13% said football stadiums. Execs also were asked about their college basketball consumption habits. Thirty-nine percent said that they follow men’s college basketball throughout the entire season, while 36% said only during March Madness and 20% said only during the second half of the season. Meanwhile, execs felt media partners deserve the most credit for the popularity of the men’s NCAA Basketball Tournament. Forty-four percent of execs credited TV partners for the success, compared to 27% crediting the players and 20% crediting the NCAA itself (Turnkey Sports Poll).

Where should the NCAA men's Final Four be played?
RESPONSE
%
Basketball arena
82%
Football stadium
13%
Not sure/No response
5%
 
Which response best describes your consumption
of men's college basketball?
RESPONSE
%
Follow throughout the entire season
39%
Follow only during March Madness
36%
Follow only in the second half of the season
20%
Don't follow men's college basketball
5%
 
Who deserves the most credit for the popularity
of the men's NCAA Basketball Tournament?
RESPONSE
%
Media partners
44%
Players
27%
NCAA itself
20%
Coaches
3%
Sponsors
2%
Not sure/No response
4%

 

Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug