SBD/March 15, 2013/Research and Ratings

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  • Sports Execs Feel NCAA Men's Basketball Final Four Better Suited For Arenas Vs. Stadiums

    Sports execs strongly feel that the NCAA men’s Final Four should be played in basketball arenas, according to a Turnkey Sports Poll conducted in February. Eighty-two percent of execs said that the event should be in a basketball arena, while 13% said football stadiums. Execs also were asked about their college basketball consumption habits. Thirty-nine percent said that they follow men’s college basketball throughout the entire season, while 36% said only during March Madness and 20% said only during the second half of the season. Meanwhile, execs felt media partners deserve the most credit for the popularity of the men’s NCAA Basketball Tournament. Forty-four percent of execs credited TV partners for the success, compared to 27% crediting the players and 20% crediting the NCAA itself (Turnkey Sports Poll).

    Where should the NCAA men's Final Four be played?
    RESPONSE
    %
    Basketball arena
    82%
    Football stadium
    13%
    Not sure/No response
    5%
     
    Which response best describes your consumption
    of men's college basketball?
    RESPONSE
    %
    Follow throughout the entire season
    39%
    Follow only during March Madness
    36%
    Follow only in the second half of the season
    20%
    Don't follow men's college basketball
    5%
     
    Who deserves the most credit for the popularity
    of the men's NCAA Basketball Tournament?
    RESPONSE
    %
    Media partners
    44%
    Players
    27%
    NCAA itself
    20%
    Coaches
    3%
    Sponsors
    2%
    Not sure/No response
    4%

     

    Print | Tags: Research and Ratings, NCAA, Basketball
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