Sports execs strongly feel that the NCAA men’s Final Four should be played in basketball arenas, according to a Turnkey Sports Poll conducted in February. Eighty-two percent of execs said that the event should be in a basketball arena, while 13% said football stadiums. Execs also were asked about their college basketball consumption habits. Thirty-nine percent said that they follow men’s college basketball throughout the entire season, while 36% said only during March Madness and 20% said only during the second half of the season. Meanwhile, execs felt media partners deserve the most credit for the popularity of the men’s NCAA Basketball Tournament. Forty-four percent of execs credited TV partners for the success, compared to 27% crediting the players and 20% crediting the NCAA itself (Turnkey Sports Poll).