Marlins' Fernandez Dies; Team Cancels Game Truck Driver Uses Unique Sponsorship Drive Protesters Gather Outside Panthers' Stadium ScoreBig Faces Potential Shutdown Tour Championship Enters Final Round In Style Colin Kaepernick Visits Oakland HS Sources: Twitter Discussing Possible Takeover MSU, UM Players Protest National Anthem Westbrook Fashion Collection Becomes Available New Era Offering Bills Fans Haircuts
SBD/March 15, 2013/Research and RatingsPrint All
Sports execs strongly feel that the NCAA men’s Final Four should be played in basketball arenas, according to a Turnkey Sports Poll conducted in February. Eighty-two percent of execs said that the event should be in a basketball arena, while 13% said football stadiums. Execs also were asked about their college basketball consumption habits. Thirty-nine percent said that they follow men’s college basketball throughout the entire season, while 36% said only during March Madness and 20% said only during the second half of the season. Meanwhile, execs felt media partners deserve the most credit for the popularity of the men’s NCAA Basketball Tournament. Forty-four percent of execs credited TV partners for the success, compared to 27% crediting the players and 20% crediting the NCAA itself (Turnkey Sports Poll).Where should the NCAA men's Final Four be played?
RESPONSE% Basketball arena82% Football stadium13% Not sure/No response5%Which response best describes your consumption
of men's college basketball?
RESPONSE% Follow throughout the entire season39% Follow only during March Madness36% Follow only in the second half of the season20% Don't follow men's college basketball5%Who deserves the most credit for the popularity
of the men's NCAA Basketball Tournament?
RESPONSE% Media partners44% Players27% NCAA itself20% Coaches3% Sponsors2% Not sure/No response4%