SBD/March 15, 2013/Research and RatingsPrint All
Sports execs strongly feel that the NCAA men’s Final Four should be played in basketball arenas, according to a Turnkey Sports Poll conducted in February. Eighty-two percent of execs said that the event should be in a basketball arena, while 13% said football stadiums. Execs also were asked about their college basketball consumption habits. Thirty-nine percent said that they follow men’s college basketball throughout the entire season, while 36% said only during March Madness and 20% said only during the second half of the season. Meanwhile, execs felt media partners deserve the most credit for the popularity of the men’s NCAA Basketball Tournament. Forty-four percent of execs credited TV partners for the success, compared to 27% crediting the players and 20% crediting the NCAA itself (Turnkey Sports Poll).Where should the NCAA men's Final Four be played?
RESPONSE% Basketball arena82% Football stadium13% Not sure/No response5%Which response best describes your consumption
of men's college basketball?
RESPONSE% Follow throughout the entire season39% Follow only during March Madness36% Follow only in the second half of the season20% Don't follow men's college basketball5%Who deserves the most credit for the popularity
of the men's NCAA Basketball Tournament?
RESPONSE% Media partners44% Players27% NCAA itself20% Coaches3% Sponsors2% Not sure/No response4%