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SBD/March 15, 2013/Marketing and Sponsorship
Published March 15, 2013
TAKING A PLUNGE: In Boston, Callum Borchers notes following WR Wes Welker's signing with the Broncos on Wednesday, prices for his No. 83 Patriots jersey at Gillette Stadium were "slashed" 70%. Replica jerseys that "cost $85 were marked down to $25." Boston-based retailer All Stars manager Gina Cotrone said that Welker's departure "instantly devalued his jersey, which was a best-seller, 'right up there'" with Patriots QB Tom Brady (BOSTON GLOBE, 3/15).
CAR & DRIVER: In Detroit, Melissa Burden noted GM and its Chevrolet brand "had no involvement" in Pepsi's "Test Drive" ad featuring NASCAR driver Jeff Gordon. GM Communications Manager for Corvette & Camaro Monte Doran said that the automaker "first saw it earlier this week when it popped up online" (DETROITNEWS.com, 3/14). YAHOO SPORTS' Nick Bromberg noted filling in for Gordon was a "stunt driver behind the wheel for the debauchery" of the commercial (SPORTS.YAHOO.com, 3/14).
I'M PICKIN' UP GOOD VIBRATIONS: In San Antonio, Mike Haag noted the Int'l Hot Rod Association Nitro Jam series "has landed" Good Vibrations Motorsports as the main sponsor for the upcoming event at San Antonio Raceway on April 5-6. The Good Vibrations team will "not only partner with the IHRA event in San Antonio, but will also sponsor races in Arizona and Edmonton" (MYSANANTONIO.com, 3/14).