Carl Edwards Leaving RFR In '15 FIFA Sponsors May Decrease Pushes For Reform Cirrus Fitness Signs Deals With Pro Leagues Under Armour Launching Female-Focused Ads Johnson Leads In NASCAR TV Exposure F1 Race In New Jersey Delayed Again Under Armour's Global Investments Paying Off Utah State Undecided On "I Believe" Trademark Eric Decker Models In New Fashion Campaign Marketplace Roundup
Upcoming Conferences and Events
SBD/March 14, 2013/Marketing and Sponsorship
Vodafone To End F1 Sponsorship After Season; Telmex May Be Replacement
Published March 14, 2013
BAD PRESS: In London, Nic Fildes reports Vodafone has been “reconsidering its involvement” with F1 since “bitter acrimony broke out in April over the Bahrain Grand Prix, which went ahead despite a violent uprising in the country in which thousands of anti-government protesters confronted police.” Several corporate sponsors, including Vodafone, “pulled their hospitality plans but could do little to press for the removal of their branding from the cars because of the structure of sponsorship deals.” Vodafone was “particularly sensitive to events during the Arab Spring after it was forced by armed forces to shut down its network in Egypt in January 2011 and send out a text message on behalf of the Mubarak government to ‘confront the traitors and criminals.’” The company became a “lightning rod for criticism by activist groups both within Egypt and in the UK and the prospect of its brand appearing on racing cars during the Bahrain uprising threatened to backfire on the company a year later” (LONDON TIMES, 3/14).