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SBD/March 14, 2013/Marketing and Sponsorship
Northwestern Mutual Steps Up Activation Of NCAA Sponsorship During March Madness
Published March 14, 2013
MAKING THE CROSSOVER: MLIVE.com's Michael Wayland noted Buick during the tournament will tout its “new Encore crossover.” Buick and GMC VP/Marketing Tony DiSalle said that the brand will “have a large presence across all platforms and networks during the tournament, including during the games.” Buick has “already started with ads and promos for ESPN ‘30 For 30’ film series, but the NCAA launch officially starts" Sunday with the film "Survive and Advance." During the telecast, which is “presented by Buick, a new commercial featuring the Encore will make its television debut.” DiSalle said that commercials for “other Buick models, including the new ad featuring Shaquille O'Neal for the Buick LaCrosse, will continue during the NCAA tournament” (MLIVE.com, 3/13).