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SBD/March 14, 2013/Marketing and Sponsorship
Pepsi Max Prank Video Goes Viral Overnight; Has More Than Seven Million YouTube Hits
Published March 14, 2013
EVEN BETTER THAN THE REAL THING: NBC Sports Network’s Dave Briggs said of the video, “You think that’s real for a while. Once it runs for a while and you see the Pepsi Max thing. I think it’s a set-up reminiscent of the Kyrie Irving pick-up basketball video.” SI’s Chris Mannix said, “Great acting in that. … We watched that thing a few times. That looks real." Briggs: "It did look legit” (“The Crossover,” NBCSN, 3/13).