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SBD/March 14, 2013/Marketing and Sponsorship
Carmelo Anthony Seeing His Profile, Business Grow Since Joining Knicks
Published March 14, 2013
FLASH MOB: CNBC.com's Jessica Golden wrote Heat G Dwyane Wade's portfolio off the court is "reaching all-star status, and includes everything from Gatorade to a shoe deal with the Chinese sportswear company Li-Ning, and his most recent collaboration with Dove Brands in a commercial showing 'real moments' of fatherhood." Wade's Dove ad campaign, "How to Stay in Shape," reveals a "humorous take on his daily routine, shot with his own children." He said, "It was a really cool day. My kids loved it and (we) felt like celebrities." Wade added that it is "important for him to keep his brand authentic" (CNBC.com, 3/13).