Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/March 14, 2013/Events and AttractionsPrint All
The '13 America's Cup regatta will have "fewer teams, fewer spectators and fewer super yachts," and is therefore "no longer expected" to generate more than $1B for the Bay Area's economy, according to John Cotè of the S.F. CHRONICLE. However, it will "cost substantially less to host sailing's most storied event." The Bay Area is "still expected to see" about $902M in economic activity, down from a projected $1.4B. Reports show that S.F.'s costs have "similarly shrunk" from an estimated $32M to $22.5M. This leaves an "eminently reachable target" of about $3M more in private fundraising to "cover the city's costs if tax revenue comes in as projected." S.F. America's Cup Project Dir Michael Martin said, "Things are going well. This is a good thing. It's good for the city, and it's good for the economy. Let's seize this opportunity." S.F. Mayor Edwin Lee's administration is "upbeat about preparations for an event that has already pushed the city to complete a number of waterfront improvements such as a new cruise ship terminal at Pier 27 and a promenade at Fisherman's Wharf." The contest is "still expected to draw 2 million people over almost three months of racing." That is "about 700,000 fewer than projected" in '10. S.F. Board of Supervisors member John Avalos said that he would be "satisfied if city government breaks even on its costs for hosting an event that he acknowledged would have 'some major economic impact' on San Francisco as a whole" (S.F. CHRONICLE, 3/13).
'13 AMERICA'S CUP'10 PROJECTIONS'13 UPDATE Economic activity generated in the Bay Area$1.4B$902M Jobs created8,8396,481 Spectators over three months of racing2.7 million2 million City costs to host race$32M$22.5M Hotel, payroll and retail tax revenue for city$24M$13M Racing syndicates154 Super yachts4010